www.business-standard.com INDEX 1) Foodles in the Noodle Bowl 2) HUL`S Marketing Mantra 4M 3) Oiling the Chain 3 5 6 8 11 14 16 19 21 23 26 28 30 32 34 37 40 43 46 49 52 54 55 57 59 26) Pepsodent fights on 27) Prickly Competition to beat the heat 28) Clash of the Teutons 29) Three screens & the cloud 30) Coming out of the Closet 31) Match on for Videocon 32) Reebok Straddles Mass & Class 33) IITS Slip in Asian University rankings 34) Ad Fest or War Fest 35) Idiots lead the pack 36) Amrutanjan:
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ITC VISION AND MISSION: Vision: Sustain ITC’s Position as one of Indian’s most Valuable corporations through world class performance‚ creating growing value for the Indian economy and the company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment‚ delivering superior and sustainable stakeholder value. Corporate Strategies ITC is a board-managed professional company‚ committed to creating enduring value for the nation and the
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A Study on Distribution Management of Hindustan Unilever Limited Submitted To Prof. S Govindrajan By PRADEEP NARAIN SANJEEV KUMAR JHA SATADRU BAGCHI SOUMITRA DHALI g08075 g08086 g08088 g08090 g08095 TARUN KUMAR SAHA 2 Content Page 3 4 5 12 14 16 18 26 33 1. Introduction – Hindustan Unilever Limited 2. Distribution Network of HUL
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MINOR PROJECT REPORT ON “Cost Sheet Analysis of Britannia Bread” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: Ms. NITIKA SHARMA Assistant Professor/ Associate Professor/ Professor‚ RDIAS SUBMITTED BY: Name of the Student – Rinki Khatri Enrollment No. 03515901711 BBA‚ Semester 3 Batch 2011 – 2013 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES NAAC Accredited ‘A’ Grade Category Institute High Grading 81.7% by joint
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ROLE OF DISTRIBUTION CHANNEL IN FMCG •Distribution channel (marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may
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"Shahrukh" redirects here. For the Timurid dynasty ruler‚ see Shah Rukh (Timurid dynasty). For Iranian king‚ see Shahrukh Afshar. "King of Bollywood" redirects here. For the film‚ see King of Bollywood (film). Shahrukh Khan Khan at the audio launch of Chennai Express (2013) Born 2 November 1965 (age 47) New Delhi‚ India[1][2] Residence Mumbai‚ Maharashtra‚ India[3] Occupation Actor‚ producer‚ television presenter Years active 1988–present Spouse(s) Gauri Khan (1991–present) Children
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Linkages between Concepts and the Indian Marketing Reality Hedonism – A Devotion to Pleasure as a Way of Life Products that completely depend on hedonism Soft-drinks‚ biscuits‚ chocolates‚ fast foods and snacks completely depend on hedonism associated with the taste-buds. “Country of origin” effects are quite useful in such categories. There is already an existing image in the minds of the consumers‚ and brands use them to further their proposition. French champagnes and Swiss Chocolates are examples
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PROJECT ON APOLLO TYRES LTD DEVELOPED BY ABHISHEK.U. SINGH 3RD YEAR BBA (FOREIGN TRADE) ANAND COMMERCE COLLEGE S.P UNIVERSITY YEAR – 2012 -2013 acknowledgement It is great pleasure for presenting the one month training programmers report in the partial fulfillment of three y ear full time course. I take this opportunity to express my profoundly gratitude and words of
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SUSTAINABILITY REPORT 2012 The only Company in the world‚ to be carbon‚ water and solid waste recycling positive FOR ALL OUR TOMORROWS Creating over 5 million sustainable livelihoods More than 38% of energy consumption at ITC is from renewable sources ITC Hotels Greenest Luxury Hotel Chain in the world G R I - G 3 C O M P L I A N T A P P L I C AT I O N L E V E L A + CONTENTS Chairman’s Statement: ITC’s Vision and Strategy Key Impacts‚ Risks and Opportunities 04 07 ECONOMIC
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Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
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