Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles‚ foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen
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ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards‚ packaging‚ apparel‚ foods‚ hotels‚ Information technology and tobacco products. The triple bottom lines encompassing economic‚ social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed
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1 ECON 331: INDUSTRIAL ORGANISATION TOPIC: ANALYSIS OF THE NEWSPAPER ARTICLES SUBMITTED BY: Vishakha Agarwal BABE-3 110144 2 INTRODUCTION 1. PRODUCT DIFFERENCIATION “Diversity is the staff of economic life.” The theoretical tool of dealing with diversity is product differentiation. (Rosen.2002). It is an important component of imperfectly competitive strategic interaction. Sometimes‚ producers create physical and psychological differences between goods that are nearly identical
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ABOUT THE INDIAN BISCUIT INDUSTRY Biscuits are a household name these days. The markets are flooded with biscuits of everytaste and for every age group. Sometimes it would be just difficult for us to decide on what togo for. These are good combinations with a hot cup of Tea or a coffee. They make a quick and a tasty snack any time and in any situation.In India per capita consumption of biscuits is estimated at a low 1.5 kg‚ reflecting the huge potential for growth of the industry. Over 900 million
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parle-g INTRODUCTION A long time ago‚ when the British ruled India‚ a small factory was set up by Mohanlal Dayal Chauhan in the suburbs of Mumbai city‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called Parle Products‚ survived and succeeded‚ by adhering to high quality and improvising from time to time. A decade later‚ in 1939‚ Parle Products began
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AN OVERVIEW ON NOODLES PRODUCT… Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes‚ while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Andō of Nissin Foods‚ Japan. Page 1 History Instant noodles were first marketed by Momofuku Ando‚ who was born in southwestern Taiwan
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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Demand Estimation for Britannia Biscuit Industry 1.Introduction: Our objective was to study the demand variation of Britannia Biscuits in India with respect to certain variables like‚ Price‚ Price of the substitute (Parle Biscuits)‚ Income of Consumer and Population. To achieve this we assume all other factors like Tastes of Consumer‚ Advertising etc are constant. The biscuit industry is taken as a whole without differentiating between various segmented brands. To arrive at the demand function of
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CELEBRITY ENDORSEMENT: CREATING COGNITIVE DISSONANCE AMONG CONSUMERS ABSTRACT This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100‚ top of mind awareness of various brand endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers‚ various factors which influence consumer buying behavior and whether any downfall in the celebrity’s image also affects or brings down the
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2 Minutes! Maggi Noodles Abstract Nestlé India Ltd. (NIL)‚ the Indian subsidiary of the global FMCG major‚ Nestlé SA‚ introduced the Maggi brand in India in 1982‚ with its launch of Maggi 2 Minute Noodles‚ an instant noodles product. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles in the Indian packaged food market. Because of its first-mover advantage‚ NIL successfully managed to retain its leadership in the instant noodles category even until
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