CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under Study 3 2.1 (A) Theoretical Literature Review 4 2.2 (B) Research based Literature Review 6 3.1 Research Design 8 3.2 Sampling Design 8 3.3 Data Collection Methodology 8 3.4 Data Analysis Tools 8
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1. Name the Commission that was constituted by the Union Government on 26 December 2012 to inquire into the different aspects of the brutal rape and assault incident of the girl on 16 December 2012 on the streets of Delhi and was asked to submit the report of its findings within three months? (A) Kalelkar Commission (B) Usha Mehra Commission (C) Narendran Commission (D) Mandal Commission Answer: (B) Usha Mehra Commission 2. Life Time Achievement Award 2012 was conferred to an Indian by Ernst & Young
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Monday Time: 13:00 to 13:30 1st ad:- Fogg deo Questionnaire: 1) Mention the target audience of the advertisement. Ans: Men(age group 16 to 35 years) 2) What was the television show before and after the advertisement? Ans: Emotional Atyachaar 3) Did you like it or no? Y? Ans: yes‚ I like it. The dialogues and statements used in the ad draw your attention towards it and you intend to buy it. 4) Mention the time and duration
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HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
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Case Analysis The Maggi Brand in India Brand Extension and Repositioning Background of Maggi: Nestle India Ltd. (NIL) is the Indian subsidiary of the global FMCG major‚ Nestle SA. Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles‚ an instant food product‚ in 1982. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................
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TP://KNOWLEDGE.WHARTON.UPENN.EDU/CATEGORY/VIDEO/) Wharton‚ University of Pennsylvania (http://www.wharton.upenn.edu/) The K@W Network: ἰ ὐ English 简体中文 (http://www.knowledgeatwharton.com.cn/) MARKETING (HTTP://KNOWLEDGE.WHARTON.UPENN.EDU/TOPIC/MARKETING/) 繁體中文 (http://www.knowledgeatwharton.com.cn/zh-hant/) Changing Habits: Finding a New Recipe for Success in India’s Food Markets Español (http://www.knowledgeatwharton.com.es/) Portugués (http://www.knowledgeatwharton
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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ITC has big investment plans for the snacks project. Naware specifies‚ "In two years‚ we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market. Marketing Planning Term Project ITC Bingo Group 4 Abhishek Gupta 07P002 Aldrin Aloysius 07P006 Arpit Vishwakarma 07P013 Rohit Awasthi 07P033 Shikha Rana 07P040 Vardan Mathur 07P044 Acknowledgement We would like to take this opportunity to express
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