PREFACE This is an assignment on the marketing plan of Maggi Noodles in India. This project focuses on the marketing plan of the product. It also includes information about the product and its company. This assignment help in knowing Maggi as a product and the marketing plan use by the company to gain competitive advantage over other competitor. ACKNOWLEDGEMENT We owe a great thanks to many people who helped us and supported us during the assignment. Our deepest thanks to our lecturer‚ Prof. Sharif
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PESTLE Analysis Political ITC faces stiff restrictions from the government on its tobacco business because of the nature of the product. Discriminatory central taxes are levied on the cigarettes. This has been worsened by the rise in VAT notwithstanding the fact that only 5.7% of all adults smoke cigarettes while almost 35% adults consume tobacco. The per- capita consumption of cigarettes in India is among the lowest in the world while tax per 1000 cigarettes as a percentage of per capita GDP
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Various tools like surveys and secondary sources of information have been utilized for the purpose of this analysis. Table of Contents 1. SITUATION ANALYSIS Market Summary Target Market Demographics Market Needs Market Growth TOP RAMEN ITC SUNFEAST PASTA Current MAGGI NOODLES BRAND. IDENTITY/KAPFERER’S PRISM 2. PRODUCT OFFERING PRODUCT DISTRIBUTION KEYS TO SUCCESS CRITICAL ISSUES AND CHALLENGES 3. MARKETING STRATEGY MARKETING OBJECTIVES INDUSTRY SEGMENTATION TARGET SEGMENTS FOR MAGGI
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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[pic] ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the beginning
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NESTLÉ’S CURRENT SCENARIO Nestle India has an excellent understanding of the local market and has launched products that meet the tastes and needs of the local population. The majority of its products currently cater to urban Indians and the company is progressively expanding its reach into rural areas as the country’s per capita income grows. According to Nestle India ‘At Nestlé India we make big investment in people‚ they are our top priority. For us‚ our people are the key drivers for our success
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IBMA: Indian Biscuits manufacturers associationIndustry Profile | 1. Segments: The organized and unorganized sectors of the biscuit industry is in the proportion Of 55%:45% ratio. 2. Exports of Biscuit is estimated to around 10% of the annual production during the year 2006-07. 3. Imports of biscuits into India has not shown any significant growth during the last two years and has not affected production/sales by the Indian Biscuit industry. 4. Marketing: Wholesale and Retail marketing
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players like Top Ramen (Indo Nissin Foods) in 1991‚ Ching’s Secret (Capital Foods) in 1996‚ and Wai Wai (CG Foods) in 2005‚ Maggi continued to retain its dominant position. However‚ in the past few years‚ we have seen consumer goods giants ITC (Sunfeast Yippee!)‚ Glaxo-Smithkline (Horlicks Foodles)‚ and Hindustan Unilever Limited (Knorr Soupy Noodles) foray into this lucrative market with differentiated product offerings. These brands have brought a competitive intensity to the space. This market
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` PROJECT REPORT ON “ITC Ltd.Company” Submitted to: Mr.Ameet Sao Assistant Professor‚Fundamentals of Management‚CBS In partial fulfilment of the requirements for the award of the degree of BACHELOR OF BUSINESS STUDIES (1st Semester) Submitted by: KhumanthemRakeshSingh(BBS-1B)‚Roll no. 50279/2011 Deepak Kanojia(BBS-1B)‚ Roll no.50252/2011 KartikPanwar(BBS-1B)‚Roll no.50278 /2011 CERTIFICATE This is to certify thatKhumanthem Rakesh Singh‚ a student of ShaheedSukhdev College
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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