"Brand" Essays and Research Papers

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 Brand Analysis 1. What product/brand have you selected? - I have selected Maybelline Volum’ Express mascara for my product to analyze. Purchase Decisions 2. What is the thought process that you go through when you purchase that brand? - When I purchase this particular mascara, I begin to look at all of the different types of mascara that they have… I think to myself, do I want the length, waterproof or not waterproof. Then I begin to look at the prices. 3. Is this a high involvement...

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 Favorite Brand Antoinette Mitchell MKT/421 November 5, 2014 Eric Mc Math Favorite Brand The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry....

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Brand Failures

 S1 In my presentation I’m going to analyse the “Brand Failure”, giving some examples… S2 …Like: INTRODUCTION: Some rules why brands fail Brand myths CLASSIC FAILURES: New Coke VS Pepsi IDEA AND CULTURAL FAILURES: Kellogs cereal mates Kellogs in India Schweppes tonic water in Italy S3 Introduction In the past, branding was created to protect products from failure, and products were responsible for the fate of a company: when the sales decreased, the product failed. Now the...

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Brand Personality

Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment...

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Armani Brand

second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths, weaknesses, opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oréal : a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oréal : is there a total control of the product image ? Price : a little bit more...

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Brand Manager

managed a large number of staff during my past 22 years of empirical experiences and hands-on knowledge in luxury retailing, merchandising, buying and designing .With these skill-set, I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me, you are hired". Also please Google my name for images and videos. WORK EXPERIENCE ...

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Brand Marketing

Brand 1: Coca-Cola Coca-Cola overview “In 1886, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper...

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Favourite Brands

FAVOURATE BRANDS: 1. SONY ERICCSON-K800i 2. MERCURY WOOFERS 3. BMW 4. PANDA BEAR 5. WRIST WATCH-SAMSUNG DESCRIPTION ABOUT THE FAVOURATE BRANDS: ➢ SONY ERICCSON-K800i: What do you like about the product or brand name? I like Sony Ericsson-K800i because its sound quality, graphics and other features are too much better than all other hand sets. What do you dislike? I don’t like its joy stick because it is very sensitive and become an interrupt for me. What...

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Global Brand and Local Brand

Global brands Vs. Local Brands Introduction According to Ger, Belk and Lascu (1993), advances in communications and information systems technology have shrunk distances, thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets, branding plays an important role in its marketing strategy. Many consumers use brands as clues to...

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Brand Audit

 Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come, first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way, the other gps will know which brands are already taken on a first come first serve basis. Once...

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