STRATEGY, BRAND AND BRAND POSITIONING OF RINSO

Topics: Brand, Marketing / Pages: 15 (2747 words) / Published: Nov 6th, 2014
MARKETING STRATEGY, BRAND, AND BRAND POSITIONING ANALYSIS RINSO : A
CASE STUDY

PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT

MEINAWATI, YE 51B, 29114877

|

STATEMENT OF ORIGINALITY

I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication.
I certify that, to the best of my knowledge, my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas, techniques, quotations, or any other material from the work of other people included in my paper, published or otherwise, are fully acknowledged in accordance with the standard referencing practices and all source have been cited.
I declare that this is a true copy of my paper, to fullfil the Mid Test for Marketing
Management Study and that this paper has not been submitted for a higher degree to any other University or Institution.

Meinawati
STUDENT ID 29114877

Table of contents

Cover

i

Statement of Originality

ii

Introduction

1

Analysis

2

Marketing Strategy Rinso

2

Brand Strategy Rinso

2

Brand Positioning Rinso

5

Conclusion

7

Reference

8

1|Marketing Strategy, Brand and Brand Positioting of Rinso

INTRODUCTION
Rinso has brought to Indonesia since 1970 and become the first detergent in Indonesia.
Rinso is one of the biggest detergent in Indonesia based on it’s sale and a brand that become top of mind in Indonesia . It is proven that rinso has become the market leader and in 2013
Rinso has succeed on getting the highest index by 48,1 % and represent Rinso’s goals in providing effective cleaning, simpler laundry process and best clothing experience that enable people to unleash their potential by having freedom to get dirty. Rinso received Indonesia Best
Brand Award for 3 years in a row (2003, 2004 and 2005).
Fact have shown that competition in the business world is one of the advantages that

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