All About Marketing Strategy

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INDEX
1) Foodles in the Noodle Bowl 2) HUL`S Marketing Mantra 4M 3) Oiling the Chain

3 5 6 8 11 14 16 19 21 23 26 28 30 32 34 37 40 43 46 49 52 54 55 57 59

26) Pepsodent fights on 27) Prickly Competition to beat the heat 28) Clash of the Teutons 29) Three screens & the cloud 30) Coming out of the Closet 31) Match on for Videocon 32) Reebok Straddles Mass & Class 33) IITS Slip in Asian University rankings 34) Ad Fest or War Fest 35) Idiots lead the pack 36) Amrutanjan: Pain for suitors 37) Fast moving food business 38) Stretching out in a tight space 39) Summer Mischief 40) Scaling the Chinese Wall 41) Volkswagens big leap 42) General Electric 2.0 43) Danone India seeks wealth in health 44) Overseas Call 45) In-Film branding goes regional 46) Designs on Profit 47) Are you game? 48) Kellogg`s goes snacking 49) Radio days are back 50) Money for Value

61 63 64 66 69 71 74 77 78 80 82 84 87 90 92 95 96 99 100 103 104 106 108 109 110

4) The Battle of the Bourses 5) Back to Data 6) The Del Monte Difference

7) Building Brand Infosys 8) Entertainment Incorporated 9) Nerolac nets a new Hue 10) Can Kwality Walls beat the heat 11) Spicejets flight to profit 12) Slower trade, Smaller packs 13) Turbo Turnaround 14) Tale of Contrast 15) German Design 16) Unity in Diversity 17) Change the Green Knight 18) Korean takeover 19) Indovation 20) Building Virtual Mall 21) A Fresh Coat for Dulux 22) Social Media altering role of Brand Managers 23) Seeking to score a Goal 24) Chevrolet all the way 25) Time to Zoop

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FOODLES IN THE

NOODLE BOWL have grown 15 per cent in the last one year. ITC, which has done well for itself in categories like flour, salted snacks, confectionaries and biscuits, has so far shied away from instant noodles; its cooks and experts have not been able to come out with a unique flavour to take on Maggi. GSK has chosen Horlicks Foodles for its entry into salty

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