Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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SCHOOL OF COMMERCE Hemwati Nandan Bahuguna Garhwal University Srinagar (Garhwal)‚ Uttarakhand-240174 (A Central University) Seminar Paper ON WOMEN ENTREPRENEURSHIP IN INDIA-PROBLEMS AND PROSPECTS
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Case Challenge Bingo! Mad Angles July 2012 Instructions: Registered Teams will submit a case analysis document comprising no more than 5 pages of single spaced‚ 12-point font (including illustrations and excluding TOC‚ Cover page). Along with the word document each team must submit a 10-slide presentation of the case analysis/solution suggested. There is no pre-determined structure to analyse the case. Participants are free to use any format which best illustrates and provides convincing arguments
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A Project Report Submitted In Partial Fulfillment Of The Requirement For The Award Of BACHELORS OF BUSINESS ADMINISTRATION (Integrated Programmed) BBA-4th sem 2012 AGRA UNIVERSITY ON CRITICAL ANALYSIS OF FUNCTIONAL STRATEGIES OF INDIAN TOBACCO COMPANY PREFACE It gives me a great pleasure to bring forth this project. BBA is a course that actually teaches business administration. Our project on FUNCTIONAL STRATEGIES OF ITC Company gave us ample information which is actually not
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ACKNOWLEDGEMENT I am highly indebted to PROF.SHRUTI NAIK for your guidance and constant supervision as well as for providing necessary information regarding the project & also for your support in completing the project. I would like to express my gratitude towards my parents & my friends for their kind co-operation and encouragement which help me in completion of this project. Declaration I am Varma Ankita hereby declare that this project report entitled
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BRAND AUDIT SECONDARY RESEARCH REPORT THE MAGGI STORY [pic] Abstract Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report‚ we present the results of an audit conducted to analyse and learn about the Maggi brand‚ its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory‚ to analyse and learn about the customer perception‚ we have
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Study The Segmentation‚ Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance‚ support‚ and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to
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Marketing at the bottom of the pyramid Submitted by: Akshay Garg (001) Akshay Mishra (007) Keerthi N. (028) Mreegasha Mondal (034) Background and Motivation The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business lately. The phrase “bottom of the pyramid” was used by U.S. president Franklin D. Roosevelt in April 7‚ 1932. In economics‚ the bottom of the pyramid is the largest‚ but poorest socio-economic group. According to the author of the book-‘Fortune at
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Top Te‘Advertising’ is a medium meant to propagate ideas to people using any means of communication. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market‚ cosmetics etc. Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand‚ advertising can be perceived as a means to sell
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A STUDY OF CONSUMER ACCEPTABILITY FOR NOODLES IN SILIGURI MARKET Subrata Ray Lecturer‚ Department of Management‚ University of North Bengal Email: page.subrata@gmail.com ABSTRACT For at least 2000 years the noodles have been a staple food in many parts of the world. The knowledge of early noodles came into being from the records which appeared in book written between A.D. 25 and 220 during China’s East Han dynasty. However‚ there are other theories which suggest that Arabs were the first
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