The Fast Food Dependency Thesis: The fast food industry is entirely unhealthy‚ disintegrating not only our health but also many other things‚ including our morals and expectations. I. The fast food industry provides the world with food that is diminishing our health. a. Restaurants not required to provide nutritional info b. Restaurant secrets revealed c. Proportion sizes and names change II. David Kessler plays a big role in reconstruction of the FDA. d.
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The Ethics in the Product Marketing# Štefan Majtán* - Gabriela Dubcová.** Introduction Everyday situations persuade us about very flexible applying of the newest scientific and technical achievements in the praxis of product marketing. All the more the product marketing represents an integration of technical‚ humanities and social sciences at opened European Union market. On this basis there arise many problems in the area of ethics‚ most of all in a situation when a producer or a seller do not
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ReseaRch PaPeR Commerce Volume : 3 | Issue : 2 | February 2013 | ISSN - 2249-555X The Force of Television Advertising on Children’s Healthiness Keywords M. Karthikeyan Ph.D Research Scholar‚ Department of Commerce‚ Karpagam University‚ Coimbatore - 21 Dr. P. Sivakami Assistant Professor‚ Department of Commerce‚ Government Arts College (Autonomous) ‚ Coimbatore – 641018‚ Tamilnadu‚ India. ABSTRACT Advertising has become so integral part of our life & society that we cannot imagine
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1A • Limitations of the Law o The law does not and cannot codify all ethical requirements o Just because an action is legal does not make it ethical o So many laws‚ can violate without knowing o “Gray areas” in the law make it difficult to predict how the court will rule o Many laws require court to determine what is “foreseeable” or “reasonable” • Ethics‚ Law‚ and CSR o Ethics: study of right and wrong behavior o Business ethics: study of right and wrong behavior in the business world
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Ethics and Governance Module 1 – Accounting and Society Part A: Accounting as a practice 1.04 Roles of accounting 1.04 Accounting as a technical practice 1.04 Traditional Public perception Accounting as a social practice 1.04 Broadening of Accounting Role Measuring performance of Individual Decision making tool Accounting and effective governance 1.06 Case Ex 1.1 – National Library of New Zealand 1.06 Demonstration of accounting Changes Part
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1 Ogilvy on Advertising By David Ogilvy Sarah Perry JOMC 170 Book Report July 18‚ 2006 2 About the Author David Ogilvy‚ born in 1911‚ was called by Time “the most sought after wizard in the business.” Ogilvy was one of the three key individuals in the Creative Revolution‚ along with Bill Bernbach and Leo Burnett. Before Ogilvy began advertising‚ he worked with research giant George Gallup for 3 years (David Ogilvy: History). Ogilvy came from the UK to start his agency Ogilvy & Mather. Starting
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slander. libel. slander. none of the above. Joe is a used-car salesperson. Joe commits fraud if‚ to make a sale‚ he represents as a fact something he knows is untrue. states an opinion concerning something about which he knows nothing. uses puffery‚ or seller’s talk. all of the above. As a joke‚ Adam takes Beth’s business law book and hides it so that Beth cannot find it during the week before the exam. Adam may have committed conversion. infliction of emotional distress. placing a person
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Chapter 18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves
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Intro and formation of contracts . Basic Legal Contract Principles People have a right to contract – conduct is voluntary. Anything that takes away voluntariness is questionable‚ e.g.‚ duress‚ economic duress‚ fraud‚ coercion. People have right to breach. But must place other party in the same position for which they contracted‚ so must pay them damages. If legal remedy does not work and P is entitled to be placed into performance‚ then must order specific performance. Specific performance
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Chapter 16 Marketing Ethics and Social Responsibility GENERAL CONTENT: Multiple-Choice Questions 1. The marketing concept is a philosophy of customer satisfaction and _____. a. mutual interest b. mutual gain c. innovation d. needs met e. none of the above (Answer: b; p. 495; Moderate) 2. You have just read the latest survey about consumers’ attitudes toward current marketing practices. It reveals that consumers in general hold _____ attitudes
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