ADM 2320 Exam Chapter 9 Dove Example Brand extension from soap bar to multiple personal care areas Brand image always associated with moisture / mildness Brand promise: mildness and moisturization Complexity of Products What Makes a Brand? Value of Branding for the Customer and the Marketer Branding Overview Brand equity is an important concept that can both help and hinder. For example‚ customers dislike some brands because of the firm’s actions or their negative perceptions
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CH. 1: INTRODUCTION TO LAW AND LEGAL REASONING Law – provides stability‚ predictability‚ and continuity. LAW IS AN (1. SET OF RULES) that (2. COURTS WILL ENFORCE)—and AMERICA’S FIRST LAW SYSTEM USED IS COMMON LAW/ ANGLO-AMERICAN COMMON LAW DEAN’S LIST 1. CONSTITUTION (+ CHARTERS) 2. STATUTES (+ ORDINANCES) 3. TREATIES 4. CASE LAW / PRECEDENTS / STARE DECISES 5. EXECUTIVE ORDERS 6. ADMINISTRATIVE RULES + REGULATIONS 7. CONTRACTS 8. INITIATIVE (+ RECALL) 9. REFERENDUM 10. COMMON LAW
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A contract is a legally enforceable agreement between two or more parties with mutual obligations. The remedy at law for breach of contract is "damages" or monetary compensation. In equity‚ the remedy can be specific performance of the contract or an injunction. Both remedies award the damaged party the "benefit of the bargain" or expectation damages‚ which are greater than mere reliance damages‚ as in promissory estoppel. Origin and scope Contract law is based on the principle expressed in the
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PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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-249 Pragmatics 2:3.235 InternationalPragmatics Association LANGUAGE IDEOLOGY: ISSUES AND APPROACHES Kathrvn A. Woolard 1. Introduction This special issue of hagmarl ’cs derives from a day-long symposium on "l^anguage Ideology: Practice and Theory" held at the annual meeting of the American Anthropology Association in Chicago‚November 1991.1 The organizing premise of the symposiumwas that languageideologyis a mediating link between social structuresand forms of talk‚ if such static imagery
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Rob Ford & Toronto City Council MacEwan University November 24‚ 2013 Table of Contents Introduction Rob Ford‚ the current mayor of Toronto‚ has caused an ongoing fiasco in the Toronto city council. Allegations of drug abuse as well as other scandalous behavior have caused Mr. Ford to become the target of the wrath of Toronto city council members. These parties have entered a negotiation to remove Ford from his mayoral position‚ as a result of these allegations
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The Road Not Taken Analysis Author: Poetry of Robert Frost | | Mountain Interval1916Two roads diverged in a yellow wood‚ And sorry I could not travel both And be one traveler‚ long I stood And looked down one as far as I could To where it bent in the undergrowth;Then took the other‚ as just as fair‚ And having perhaps the better claim‚ Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same‚And both that morning equally lay
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Marketing Marketing is a total system of interacting activities designed to plan‚ price‚ promote and distribute products to present and potential customers Role of marketing • Strategic role of marketing goods and services A common goal in business is profit maximisation. The strategic role of marketing is to translate this into a reality. The business will look to how it can increase its sales‚ and that means there will be an increase in profits. The marketing plan helps show strategies in
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Chapter 4- Social‚ Ethical‚ and Regulatory Aspects of Advertising and Promotions * Activities online redirected back to social media accounts * Celebrities paid to tweet * FTC has rules about making people reveal that they’re really being paid to voice their opinions * We are being targeted with communication highlights that the social‚ ethical‚ and regulatory aspects of advertising are as dynamic and controversial as any of the strategic or creative elements of the process The
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JOHN D.R. LEONARD‚ Plaintiff-Appellant‚ - v. - PEPSICO‚ INC.‚ Defendant-Appellee. Docket No. 99-9032 UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT 210 F.3d 88; 2000 U.S. App. LEXIS 6855; 41 U.C.C. Rep. Serv. 2d (Callaghan) 779 March 21‚ 2000‚ Argued April 17‚ 2000‚ Decided PRIOR HISTORY: [**1] Appeal from a grant of summary judgment for Defendant in the Southern District of New York (Wood‚ J.) in an action seeking specific performance of an alleged offer of a Harrier Jet
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