"Infomercial" Essays and Research Papers

While I did not feel that the commercial was creative I will say that the job was still completed. References The 25 Worst Infomercials Ever | Business Pundit. (2010, February 10). Business Pundit: Your daily dose of smart business opinion. Retrieved September 18, 2012, from http://www.businesspundit.com/the-25-worst-infomercials-ever/...

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Net Present Value, IRR, and the Payback Period Infomercial Entertainment, Inc. In the good of days—before cable TV, fax machines, and multimedia personal computers—the phrase,"…and now a word from our sponsor…”usually meant just that, Television commercials were continued to thirty-and sixty—second messages, grouped together to occupy only two or three minutes of viewing time. Occasionally, if you stayed up late enough sitting in front of the tube, you'd see thirty minute segments on riveting topics...

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dollars every year due to the fact that they are looking for that quick fix to the obesity problem many face today. Diets fail because the person trying to loose weight is looking for the perfect pill to solve all of their problems. That is why infomercials make so much money. They all promise great rewards. In the end the buyer is left feeling worse than they would have if they simply saved their money and started an exercise routine that they were comfortable with. Conformity, compliance,...

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significant portion of the funding for most privately owned television. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. Field Advertisement: [1] Legal Electronic Document Institute, Basic Principles of Automated Litigation Support (2005)...

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when fewer people watch TV, as in the early morning hours and gets very expensive during prime timeevening shows. Sometimes advertisers pay a lot of money to get their ads on TV during special programmes, like the Olympic Games or the Super Bowl. Infomercials have become very popular in the last few years. They are normal TV shows that focus on the sales of certainproducts. Details on how to buy the product (telephone numbers etc..) are repeated many times during the programme. Some TV stations also...

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product placement is also possible.[40][41] Infomercials An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products...

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avoid ads) Cable TV Advantages Selectivity (ie. animal planet, ESPN, food network, etc.) audience demographics (ppl who watch cable are younger & more affluent, aka more attractive to the advertiser) flexibility low cost (relative to broadcast) infomercials shown here Disadvantages audience fragmentation limited reach somewhat lower quality ads zapping Types of TV Advertising Purchases (giving up control for lower cost) Sponsorship: advertiser underwrites the total cost of a program, including content...

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existence when used in the public interest. It is too much a powerful tool to be used for commercial purposes only. Infomercials are televisions commercials with a longer format; they are very useful in creating an impulse purchase, so that the moment the consumer observes the presentation, it is followed by immediate purchase of the product through the advertised toll free number. Infomercials describe, display and frequently demonstrate products and their features. They commonly have testimonials from...

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specifically to the needs and demands in each segment. Gallo communicated with the consumers through television spot commercials which often portrayed their Blond line as a winning component in cooking contests. They also aired longer instructional infomercials. Their advertisements accounted for a 33% share of voice in their category. Gallo’s biggest challenger in both volume and value share of market was Flora. Flora abstained from the lower margin white rice segment of the retail market and offered...

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they buy their products. Why are people so easily influenced by advertising? One only needs to turn on their television to see why people are tempted to buy the latest and greatest gadgets on the market. Some credit can be given to the king of infomercials - Ronco. Everyday, a different product is being peddled which promises to lighten the load while working in the kitchen or cleaning the house. Sometimes, these products look miraculous and even too good to be true, but people buy them anyway. They...

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