Table of Contents INTRODUCTION 3 I. Background information 3 II. Executive summary 3 A. Sofitel Metropole Hanoi Hotel situation analysis 4 I. External environment 4 1. Macro environment 4 2. Micro environment 7 II. Internal environment 10 III. SWOT ANNALYSIS 11 B. Where do we want to be ? 12 I. Why do we need to be innovative? 12 II. Sofitel Metropole Hanoi hotel ’s mission and vision 13 C. How will we get there? 13 D. Marketing mix 4Ps for Sofitel Metropole Hanoi Hotel 18 I. Product 18 II. Price
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American Journal of Sociological Research 2012‚ 2(5): 90-97 DOI: 10.5923/j.sociology.20120205.01 Rebranding and Organisational Performance- Some Issues of Relevance Anil Kumar Singh‚ Vikas Tripathi‚ Priyender Yadav * Institute of Business M anagement‚ GLA University‚ M athura‚ 281406‚ India Abstract Dispensing with an established brand‚ often the culmination of many years of continuous investment‚ and perfunctorily replacing it with a new brand would seem to contradict a century of marketing
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A`Wood cuts‚ Paul Revere 1st ads were essentially personal classified. Clever ad copy wasn’t a thing yet‚ so advertisers played with headlines to gain attention 1800-ish: Industrial Revolution in North America 1839 photography mass production national railroad system Volney Palmer 1843 ( 1st ad agency) Civil War More products need advertising More people need advertising 1844- 1st magazine ad runs Civil War spurred growth of print ad. For many reasons Need for hundreds of thousands of uniforms
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HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE Journal of Advertising‚ Winter 2004 by Braun-LaTour‚ Kathryn A‚ LaTour‚ Michael S‚ Pickrell‚ Jacqueline E‚ Loftus‚ Elizabeth F ABSTRACT: Recent "paradigm shifting" research in consumer behavior dealing with reconstructive memory processes suggests that advertising can exert a powerful retroactive effect on how consumers remember their past experiences with a product. Building on this stream of research‚ we have executed
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Fundamental issues in the ethics of marketing [edit]Frameworks of analysis for marketing ethically Possible frameworks: Value-oriented framework‚ analyzing ethical problems on the basis of the values which they infringe (e.g. honesty‚ autonomy‚ privacy‚ transparency). An example of such an approach is the AMAStatement of Ethics.[1] Stakeholder-oriented framework‚ analysing ethical problems on the basis of whom they affect (e.g. consumers‚ competitors‚ society as a whole). Process-oriented
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Introduction Developing and designing great products are keys to success in business. Anything less than an excellent product strategy can be destructive to a firm. Top companies’ focus on few products and concentrate on maintaining a high level of quality for those products to maximize the potential for success. For instance Honda’s focus is engines. Virtually all of Honda’s sales e.g. autos‚ motorcycles‚ generators‚ lawn mowers‚ are based on its excellent engine technology. Likewise
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Topic 3: Contract Law *What is a contract? a legally enforceable agreement; that is‚ an agreement enforceable in a court *Types of contracts Number of parties: * Unilateral – one party (eg reward case) * Bilateral – two parties‚ both with mutual obligations * Multilateral – more than two parties‚ all with obligat0ions Form: * Simple Contracts: written; oral; part-written & part-oral * Need all elements of a contract ‚ including consideration * If all elements
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Children. Publisher: unknown. Barcus‚ F. Earle Children ’s Television: An Analysis of Programming and Advertising: Praeger Publishers‚ NY‚ NY 1977 Batra‚ Myers‚ Aaker. Advertising management. New Jersey: Prentice hall‚ 1996. Boudreaux ‚ Donald. "Puffery in advertising" The Freemarket Newsletter Feb/March 1995 Lyle‚ Parker‚ and Schramm Inc. Television in the lives of our Children: Standford University Press: Standford‚ 1961. McNeal‚ James U. Children as Consumers. Canada: D.C. Hearth and Company‚
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Bus 201 Spring 2009 Final Prof. Isler May 28‚ 2009 The final exam will be given at 8:10 and will end at 10:10. In the True/False section mark "a" for True and "b" for False. In the multiple choice section you should select the best answer. Raw exam scores‚ the exam and exam answers will be posted today by 5:00 PM. The exam is not cumulative. Place only your Student ID Number on your Scantron not your name. Five questions will be deducted if your name or Social Security Number is placed on your
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By: Wycliffe H. Odiwuor 2008 Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company) Abstract From the Paper "Innovation is certainly always part of the Coca-Cola Company and is why they advertise different styles of bottles‚ prints on cans‚ and items which do not have anything to do with a drink such as stuffed animals‚ T-shirts and caps. Producing different kinds of products involve technology. If a new product is planned to be launched‚ not only research
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