Business
Chapter 16
Marketing Ethics and Social Responsibility
GENERAL CONTENT: Multiple-Choice Questions
1. The marketing concept is a philosophy of customer satisfaction and _____. a. mutual interest b. mutual gain c. innovation d. needs met e. none of the above
(Answer: b; p. 495; Moderate)
2. You have just read the latest survey about consumers’ attitudes toward current marketing practices. It reveals that consumers in general hold _____ attitudes. a. mixed b. slightly unfavorable c. moderate d. A and B e. belligerent
(Answer: d; p. 495; Easy)
3. Many critics charge that the American marketing system causes _____ to be higher than they would be under more “sensible” systems. a. distribution costs b. advertising costs c. prices d. markups e. employee morals
(Answer: c; p. 496; Moderate)
4. A long-standing charge against intermediaries is that they mark up prices beyond the _____. a. value of their services b. delivery charges c. going market price d. range most Americans can afford to pay e. C and D
(Answer: a; p. 496; Easy)
5. Critics charge that some companies mark up goods excessively. Marketers respond by explaining that most consumer abuses are _____ and that most consumers do not understand the _____ high markups. a. rare; business concepts of b. unintentional; reasons for c. rare; reasons for d. unintentional; business concepts of e. none of the above
(Answer: b; p. 496; Easy)
6. Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product’s _____ or _____. a. true price; performance b. features; performance c. packaging; costs d. design; features e. availability; performance
(Answer: b; p. 497; Moderate)
7. A major
Marketing Ethics and Social Responsibility
GENERAL CONTENT: Multiple-Choice Questions
1. The marketing concept is a philosophy of customer satisfaction and _____. a. mutual interest b. mutual gain c. innovation d. needs met e. none of the above
(Answer: b; p. 495; Moderate)
2. You have just read the latest survey about consumers’ attitudes toward current marketing practices. It reveals that consumers in general hold _____ attitudes. a. mixed b. slightly unfavorable c. moderate d. A and B e. belligerent
(Answer: d; p. 495; Easy)
3. Many critics charge that the American marketing system causes _____ to be higher than they would be under more “sensible” systems. a. distribution costs b. advertising costs c. prices d. markups e. employee morals
(Answer: c; p. 496; Moderate)
4. A long-standing charge against intermediaries is that they mark up prices beyond the _____. a. value of their services b. delivery charges c. going market price d. range most Americans can afford to pay e. C and D
(Answer: a; p. 496; Easy)
5. Critics charge that some companies mark up goods excessively. Marketers respond by explaining that most consumer abuses are _____ and that most consumers do not understand the _____ high markups. a. rare; business concepts of b. unintentional; reasons for c. rare; reasons for d. unintentional; business concepts of e. none of the above
(Answer: b; p. 496; Easy)
6. Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product’s _____ or _____. a. true price; performance b. features; performance c. packaging; costs d. design; features e. availability; performance
(Answer: b; p. 497; Moderate)
7. A major