CUSTOMER SATISFACTION AT BIG BAZAAR” CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS‚ CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word "Retail" originates from a French-Italian word. Retailer is someone who cuts
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TERM PAPER PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar 04
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Dear Respondent‚ We‚ the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only. A. Personal Details Name ……………………………………………. Place……………………………………………. Age - Less than 18 19-25
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sector. In India‚ that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates‚ or so it claims. In this project‚ we will study its marketing strategies. Big Bazaar’s main competitors are other business houses which are planning to enter the market as well as long established ‘Kirana’ stores which feel threatened by huge retail chains. BIG BAZAAR FOR THE GREAT INDIAN MIDDLE CLASS
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interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile‚ History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project‚ we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic
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FOOD BAZAAR 1. Explain different product categories of food bazaar? The different product categories of food bazaar are as follows I. Processed food & non processed food. II. Dry staples III. Wet staples The food bazaar stocked on an average 10‚000 stock keeping units (SKUs) & occupied on an average 5‚000 square feet retail space. The processed food non processed food contributed (60%) of food bazaar sales. Dry staples like rice‚ wheat‚ dal‚ spices etc. contributed
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Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats‚ which
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COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled “A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY" By Rajesh Kumar has been carried out under my supervision and that this work has not been
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ON CUSTOMER SATISFACTION AT BIGBAZAAR DURING BIGDAY WITH SPECIAL REFERENCE TO PATTOM TRIVANDRUM RESEARCH OBEJECTIVE The objective is to identify whether the consumers are satisfied with the product and services‚ price‚ discounts provided by Big Bazaar. To identify different customer needs and wants. To understand consumer perception towards Big Bazaar To understand the changing market scenario THE SCOPE OF THE STUDY It aims to understand the customer satisfaction towards big bazaar
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the study conducted is “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES” 2.2 STATEMENT OF THE PROBLEM The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred to shop in organised or nearby retail stores. 2.3 OBJECTIVE OF THE STUDY To find out consumer behaviour towards organised and unorganised retail stores Primary objective:
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