Big Bazaar

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Dear Respondent,

We, the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only.

A. Personal Details

Name …………………………………………….
Place……………………………………………. Age - Less than 18 19-25 26-40 41-55 56-70 Above 70
Gender - Male Female
Occupation - Student Housewife Salaried Business others

B. Questions on Study
1. Have you experienced shopping at a Big Bazaar? (Please tick  one)

a) Yes ( )
b) No ( )

2. How often do you visit the Big Bazaar?
a) Daily ( )
b) Weekly ( )
c) Monthly ( )
d) 1st time visitor( )
3. How did you know about Big Bazaar?
a) Family( )
b) Friends( )
c) Advertisements( )
d) Others( )
4. What brings to you to the Big Bazaar?
a) Price and Promotion ( )
b) Service ( )
c) Quality ( )
d)Convenience ( ) e) Other …………….

On a scale of 1-5, please mark the following question.

1- Strongly Agree 2- Agree 3- Neither Disagree Nor Agree 4- Disagree 5. Strongly Disagree 4. How do you rate the Shopping convenience in Big Bazaar 1 2 3 4 5

5. How do you rate the cleanliness of the Big Bazaar 1 2 3 4 5

6. How do you rate the Big Bazaar infrastructure 1 2...
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