1. INTRODUCTION The history of the automobile begins as early as 1769‚ with the creation of steam engined automobiles capable of human transport.[1] In 1806‚ the first cars powered by an internal combustion engine running on fuel gas appeared‚ which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile - with the Benz Patent-Motorwagen‚ by German inventor Carl Benz. Cars
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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LITERATURE REVIEW INTRODUCTION The following information has been provided as a basis for the study we are conducting on analysing the Consumer behaviour towards the Multiplexes. The information has been extracted from research journals (ProQuest)‚ websites‚ articles‚ and blogs. This has helped us in conducting the primary research. Title: An exploratory study on customer perception about multiplexes Type of source: Journal paper Publication Details: JK journal of management technology‚ 2010
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Busi 600 Literature Review Andrew Fagan Liberty University Professor Erickson Abstract The literature research reviewed in this paper attempts to address the topic of strategy implementation. The paper tries to establish an academic case for previously researched material on this subject by reflecting on the diverse views published in the literature. The different views expressed combine to formulate research to establish relevance as well as importance in this step of the Strategic Management
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Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy‚ the marketing strategy is very important in business‚ it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin‚1997). If we want to have good marketing strategy in the firm‚ we need to understand the strategic situation confronting in an organization
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Literature Review and Learning Journal by [Author’s Name] [Faculty Name] [Department or School Name] [Month Year] Literature Reviews Introduction Energy is an extremely significant cost factor in managing the United States petrochemical industry (Neelis et. al‚ 2008). According to the current business scenario‚ US faces an increasingly competitive and challenging
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excellent customer service. It is an effective strategy for taking full advantage from the engagement between customers with organizations and also offering a competitive edge to survive in this tough market environment. The profitability and sustainability of any businesses are mostly depends on how long the services and products their customers hold. Matter- of-course‚ the banking sector is not an exception to this concept; all of the banks attempt to make a different by using their customer service
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Literature Review This Literature review seeks to provide knowledge on the research that has been found on Sustainable Tourism Management in the Small Island Caribbean States. A general background would be given on‚ Sustainable Tourism‚ Sustainable Tourism Management likewise an overview of the Small Island Caribbean States along with the issues that are plaguing them with the development of Tourism. In addition to this there would be an examination of the relationship between Tourism and managing
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Such two characteristic factors make me interested in the relationship between luxury brand and Economic recession. So I researched the ideas and found a few books which talked about the luxury brands in Asia under economic recession. The literature review will pay attention to a book on the cult of Luxury Brand‚ Impact of Personal Orientation on Luxury Brand Purchase Value‚ Shopper Behaviour in Recession and impulsive buying behaviour in recession. Radha Chadha is one of the most famous
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THE EFFECTIVENESS OF THE MARKETING MIX STRATEGIES OF GREENWICH IN DASMARIÑAS CITY‚ CAVITE AS PERCEIVED BY THE EMPLOYEES OF DASMARIÑAS CITY HALL 2013 __________________ A Marketing Research Presented to the faculty of College of Business Administration Studies Department National College of Science and Technology Dasmariñas City‚ Cavite __________________ In Partial Fulfillment Of the Requirements for the Degree Bachelor
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