keeps its existing customers? Introduction It is said that customers’ loyalty is of great importance for the survival of a certain company in order to retain its existing customers. As Hultén (2007: 256) suggests‚ considering customers and customer-centric views is vital to understand how markets are developed‚ maintained and operated. Customer loyalty is widely seen as a key determinant of a firm’s profitability. It’s a common fact that it costs more to acquire a new customer than retain an existing
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Strategies Of Big Bazaar Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000 Organisation Structure of Big Bazar logistics. In 2008‚ Big Bazaar opened its 100th store‚ marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata‚ Hyderabad and Bangalore. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer... Premium5446 Words22 Pages Big Bazaar Marketing “MARKETING
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THE BEST CUSTOMERS‚ we’re told‚ are loyal ones. They cost less to serve‚ they’re usually willing to pay more than other customers‚ and they often act as word-of-mouth marketers for your company. Win loyalty‚ therefore‚ and profits will follow as night follows day. Certainly that’s what CRM software vendors--and the armies of consultants who help install their systems--are claiming. And it seems that many business executives agree. Corporate expenditures on loyalty initiatives are booming: The top
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their 5th generation classic iPod‚ Zune too came out with an MP3 player also know as Zune 30‚ which was just as good as Apple classic iPod‚ but quality was the difference. While Zune had a very nice MP3 player‚ it had a couple of flaws‚ (1) it was too big‚ and the size of the first Zune was like stack of cards‚ (2) was that when it came to downloading music an videos onto the Zune is was quite difficult. Now the 5th generation iPod was simple but also had new technology known‚ as the click wheel. This
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[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12‚ Night-3] & 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing Department
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captures almost the entire consumption basket of Indian customers. In the lifestyle segment‚ the group operates Pantaloons‚ a fashion retail chain and Central‚ a chain of seamless malls. In the value segment‚ its marquee brand‚ Big Bazaar is a hypermarket format that combines the look‚ touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer - Planet Sports‚ electronics retailer
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Mismanagement of Customer Loyalty Part A. Basic Concepts and Ideas 1. Although the best customers are often defined as the loyal ones‚ it has been found that loyal customers don’t generate the high profits companies assume they do. The relationship between loyalty and profitability is actually much weaker and more subtle than proponents of loyalty programs claim. 2. Companies need to look beyond customer loyalty alone‚ and instead find ways to measure the relationship between loyalty and profitability
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A PROJECT REPORT ON Youth alcohol usage PREPARED BY:- Albina saifee‚ roll no 37 TY.BA ACADEMIC YEAR 2011-12 UNIVERSITY OF MUMBAI ROYAL COLLEGE OF ART’S‚ SCIENCE‚ COMMERCE MIRA ROAD(EAST) Youth alcohol usage preface Alcohol consumption by young people has a profound effect on our nation‚ our communities‚ our families‚ and our children. Alcohol use by teens is related to traffic crashes‚ crime‚ teenage pregnancies‚ sexually transmitted diseases‚ suicides‚ drownings‚ and poor performance
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TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles
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decade. The projection for the current year ie 2005 is Rs 35‚000 Crores. In India‚ it has been found out that the top 6 cities contribute for 66% of total organized retailing. With the metros already been exploited‚ the focus has now been shifted towards the tier-II cities**. The ’retail boom’‚ 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expected
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