Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July.
The Management system - Big Bazaar
1. 80 well-qualified employees
2. The Security system includes 15 securities regular [Day-12, Night-3] & 18 at the weekend.
3. 25 Back staff.
4. 21 House keeping and
5. 15 Part times.
This project is on Marketing Department of the Big Bazaar Multinational Company. This project briefly covers the study of marketing in the organization.
INTRODUCTION OF THE STUDIES
As a part of BBA II year III semester students Archana & Shilpa of Karnataka arts College Dharwad, Department of Management Studies, has visited a Big Bazaar it’s a Multinational Company. It is placed in many cities but we did our project in Hubli.
We are placed here by our trainee to acquire practical knowledge. We as students of Management Studies are very grateful to the co-ordinator Mr. CHACHADI & placement officer HIREMATH. So we are glad for having considered and assigned this project works which will help to sharpen & perk up our intellectual abilities.
This helps us to apply the concepts & fundamentals which we have learnt in our course & to know their scope & practical application in reality. This practical revelation enables us to take a coherent decision & also helps us to implement appropriately the other management functions. It also helps us to run business efficiently & effectively when we become or appointed as a business man or as a manager
OBJECTIVES OF THE STUDY:
➢ The main objective is to study about the “Marketing Department” by analyzing its process, strategy, & so on.
➢ To know the company profile includes introduction, brief history, nature of the company, mission statement of the company.
➢ To develop knowledge and understanding the... [continues]
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