Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July.
The Management system - Big Bazaar
1. 80 well-qualified employees
2. The Security system includes 15 securities regular [Day-12, Night-3] & 18 at the weekend.
3. 25 Back staff.
4. 21 House keeping and
5. 15 Part times.
This project is on Marketing Department of the Big Bazaar Multinational Company. This project briefly covers the study of marketing in the organization.
INTRODUCTION OF THE STUDIES
As a part of BBA II year III semester students Archana & Shilpa of Karnataka arts College Dharwad, Department of Management Studies, has visited a Big Bazaar it’s a Multinational Company. It is placed in many cities but we did our project in Hubli.
We are placed here by our trainee to acquire practical knowledge. We as students of Management Studies are very grateful to the co-ordinator Mr. CHACHADI & placement officer HIREMATH. So we are glad for having considered and assigned this project works which will help to sharpen & perk up our intellectual abilities.
This helps us to apply the concepts & fundamentals which we have learnt in our course & to know their scope & practical application in reality. This practical revelation enables us to take a coherent decision & also helps us to implement appropriately the other management functions. It also helps us to run business efficiently & effectively when we become or appointed as a business man or as a manager
OBJECTIVES OF THE STUDY:
➢ The main objective is to study about the “Marketing Department” by analyzing its process, strategy, & so on.
➢ To know the company profile includes introduction, brief history, nature of the company, mission statement of the company.
➢ To develop knowledge and understanding the nature and scope of Big Bazaar.
➢ To observe the working conditions.
METHEDOLOGY OF THE STUDY:
As we all know that every report has to follow the systematic collection & presentation of information. So here two methods used to collect the information these are as fallows.
The most of the information presented in report has been collected by survey method & discussions with Head & other responsible employees of the company.
The following books & websites used to collect the information.
▪ Text books on marketing
▪ Company Magazines.
LIMITATIONS OF THE STUDY:
❖ The present study is not extensive due to lack of time & resources constraints.
❖ This study is confirmed to study of only one department.
❖ As the study was made in year ending all workers busy in production activity.
Big Bazaar is a chain of shopping malls in India currently with 31 outlet owned by Kishore Biyani’s Pantaloon group. Big Bazaar provides the best products at the best price. It reflects the look & feel of Indian bazaars at their modem outlets. All over India, Big Bazaar attracts a few 1000 customers on any regular day. Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping...