Retail Management in Big Bazaar

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A PROJECT REPORT ON
Youth alcohol usage
PREPARED BY:-
Albina saifee, roll no 37
TY.BA
ACADEMIC YEAR 2011-12
UNIVERSITY OF MUMBAI
ROYAL COLLEGE OF ART’S, SCIENCE, COMMERCE
MIRA ROAD(EAST)
Youth alcohol usage

preface
Alcohol consumption by young people has a profound effect on our nation, our communities, our families, and our children. Alcohol use by teens is related to traffic crashes, crime, teenage pregnancies, sexually transmitted diseases, suicides, drownings, and poor performance in school. Teenage drinking also has a direct economic effect on our communities; the costs of law enforcement, health care, education, treatment, and other services increase as resources are diverted to attend to the painful and often tragic consequences of teenage drinking. What can be done? In recent years many organizations have attempted to identify innovative and effective methods to reduce underage drinking. Some approaches have focused on educating young people about the dangers of drinking and equipping them with the knowledge and skills to make responsible choices. Other approaches have tried to strengthen the relationships young people have with family, peers, teachers and others. Still others have focused on the array of adult institutions that manufacture, distribute, sell, provide, market, promote, and regulate alcohol. No single approach will entirely solve the problem. But each approach, wisely implemented and used in combination with other promising strategies, may reduce the scope of the problem and limit the damage to America’s next generation. Current research shows that effective and regular compliance checks helps decrease alcohol sales to minors; helps reduce underage drinking; helps reduce traffic crashes, violence, and other health problems associated with alcohol; and helps build healthier and safer communities. This manual is designed for public officials, law enforcement officers, and alcohol-regulation agents as a practical guide for developing and implementing a compliance check system for establishments that sell or serve alcohol. Extensive research in recent years indicates that while many alcohol establishments act responsibly in refusing sales to underage buyers, a significant number of establishments continue to sell to people under the legal drinking age of 21.

index

1. Introduction
2. Alcoholism Its Usage And Definition
3. What Is Alcoholism
4. Characteristics
5. Effects
6. Problems
7. Treatment
8. Measures
9. Conclusion

Introduction
Alcohol has been used for centuries in social, medical, cultural, and religious settings. Most Americans believe alcohol can be used responsibly by adults for social and religious purposes. However, alcohol can also be used to excess resulting in health, social, legal, and other problems. Students may receive conflicting messages about alcohol from the news media, school, their friends, and their parents. On the one hand, they hear that moderate alcohol use is acceptable, and in some instances may actually be good for your health; on the other hand, they are told that alcohol is a drug that requires abstinence until age 21. In addition, advertisements and media images often present alcohol as a means to success and an enjoyable life. These conflicting messages, combined with misunderstandings and misinformation, do not help students make responsible decisions about alcohol use. Statistics indicate that many adolescents begin consuming alcohol at an early age. In 1997, 26 percent of eighth graders, 40 percent of 10th graders, and 51 percent of 12th graders reported consuming alcohol within the month prior to the survey.43 In addition, 16 percent of eighth graders reported binge drinking within the two weeks leading up to the survey. The effects of adolescent drinking involve both health- and safety-related problems, including auto crashes, domestic violence, and suicide. Alcohol abuse among teenagers may also be related...
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