Research Title: Measuring Customer Attitude towards Broadband Services Literature Review Early studies on impacts of broadband computer networks on society mainly focus on offering expert opinions‚ forecasting future trends‚ and speculating about the potential of the technology. More recent studies attempted to assess the penetration rate of broadband by focusing on specific types of applications requiring high speed (Chang‚ Lee‚ & Middleton‚ 2004; Cohill‚ 2005a‚ 2005b; Lee‚ O ’Keefe‚ & Yun
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India has gradually edge its way towards becoming the next boom industry. The emergence of retail in India is cause for success of India organised Retail & Marketing. We can see more than 12 million retail outlets in India‚ and India has highest density of retail outlets in the world. Retail Industry in India is at present estimated to be more than US $ 250 billion. BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets‚ with cluster
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Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private label category
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Product: Big Bazaar offers a wide range of products which range from apparels‚ food‚ farm products‚ furniture‚ child care‚ toys‚ etc of various brands like Levis‚ Allen Solly‚ Pepsi‚ Coca- Cola‚ HUL‚ ITC‚ P&G‚ LG‚ Samsung‚ Nokia‚ HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on
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WHAT IS CRM? All customers are not equally profitable‚ and more or less profitable customers need to be treated differently. CRM deals with the management of this relationship with the customers‚ wherein‚ we analyze which customers are profitable and which are not and then we take the steps accordingly to ensure the retention of the customers. This is done with the help of target promotions and services to increase the share of wallet- the percentage of the customers’ purchases made from the retailer
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ORGANIZATION STUDY OF Big Bazaar‚ Palakkad Submitted in partial fulfillment of the requirements For the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Of the Mahatma Gandhi University Submitted by Abdul Manas.M.M Regn No: 30227 2011-2013 Batch Under the guidance of Prof. BALAKRISHNAN
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A RESEARCH PROJECT REPORT ON “Consumer Perception toward Big Bazaar” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION(MBA) (SESSION 2008-2010) UNDER THE SUPERVISION OF: SUBMITTED BY: Mrs. Ankita Sanwalia Tarun Garg Department of Mgt.
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Project Report on Consumer Satisfaction at Big Bazzar Table of Contents 1. INTRODUCTION TO RETAIL INDUSTRY ……………………………………………………….2 2. PROFILE OF BIG BAZZAR ………………………………………………………..4 3. SAMPLING ………………………………………………………5 4. QUESTIONNAIRE ………………………………………………………...6 5. FINDINGS AND SUGGESTIONS..…….…………………………………….41 6. RECCOMENDATIONS AND CONCLUSION ………………………………………………………………49 INTRODUCTION: RETAIL INDUSTRY
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Page 1 of 2 Office : Future Value Retail Ltd.‚ Knowledge House‚ Shyam Nagar‚ Off Jogeshwari Vikhroli Link Road‚ Jogeshwari (E) ‚ Mumbai -400060 Vendor Address :Uckard Agency Bhaskar Complex‚ Tagor hill Road Morabadi‚ Ranchi-834008‚Jharkhand P.O. Number Date Label Vendor No. Currency Payment Terms Last date of Despatch VAT No./LST.NO CST No. INCO Terms VAT No/LST NO.. CST No. Reference :3503837927 :29.05.2011 : OTH :138298 :INR :Due in 10 days :04.06.2011 : 20770306391 : : DDP Delivered
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INTRODUCTION Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a grasp on what type of people are most likely to purchase your products or services‚ you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers‚ you can study their spending trends‚ lifestyles‚ and much more. You can no longer
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