INTRODUCTION Big bazaar is a hyper market chain owned by the Pantaloons Retail India Limited‚ with currently more than 50 outlets in metros‚ medium‚ and small cities. Big Bazaar combines the look and feel of Indian bazaars with aspect of modern retail like choice‚ convenience‚ and hygiene. It works on the same economy model like Wal Mart‚ and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani‚ the head of Pantaloons Retail India
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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A study on customer satisfaction –with reference to big bazaar Hyderabad (group of future group) Paper prepared by Dr K.Chokkaiah Associate professor Dept of Public Administration and HRM KakatiyaUniversity Warangal‚ Gone Rajesh & Veldandi Ramchander Rao Assistant professors Jayamukhi institute of technological sciences Narsampet Warangal A Study on Customer Satisfaction –With Reference To Big Bazaar Hyderabad (Group of Future Group) ABSTRACT *Dr K.Chokkaiah **Gone
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STUDY ON CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no Stainless
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Table of Contents 1. Introduction 2 2. Literature Review 4 2.1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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PROJECT REPORT ON “ORGANISE A SALES PROMOTION ACTIVITIES IN BIG BAZAAR ON EXCHANGE OFFER”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REWARD OF DEGREE IN B.COM(HONOURS) VOCATIONAL IN “ASPSM”. BY –RAHUL KUMAR SINGH STREAM - ASPSM EXAM ROLL NO – 09VASP013088 SEMESTER – IV SESSION – 2009-2012 ST. XAVIER’S COLLEGE AN AUTONOMOUS COLLEGE RANCHI REMARKS PREFACE In this age of globalization‚ hyper competition has become a crucial aspect of life. Today the markets have been turned into battlegrounds
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction‚ which leads to customer loyalty‚ which leads to profitability. Contents [hide] 1 The service quality model 2 Expanded models 3 Data collection
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