Consumer Perception on Big Bazaar

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RESEARCH PROJECT REPORT

ON

“Consumer Perception toward Big Bazaar”

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION(MBA)

(SESSION 2008-2010)

UNDER THE SUPERVISION OF: SUBMITTED BY:

Mrs. Ankita Sanwalia Tarun Garg

Department of Mgt. M.B.A. (Final)

Lecturer S.I.M.T ROLL NO: 108049

UNIV ROLL NO….

SARASWATI INSTITUTE OF MANAGEMENT & TECHNOLOGY

KURUKSHETRA UNIVERSITY, KURUKSHETRA

DECLARATION

I hereby declare that the dissertation entitled “Customers perception towards Big Bazaar” submitted for the degree of master of business administration is my original work and the award of any degree, diploma, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma.

Tarun Garg

CERTIFICATE

Certified that the research project entitled “Customers perception towards Big Bazaar” done by Tarun Garg during the period of his study under my guidance and that the research project has not previously formed the basis for the award of any degree, diploma, associate ship, fellowship or similar other titles and that it is independent work done by him.

Mrs. Ankita Sanwalia

Acknowledgement

I take this opportunity to express my profound debts of gratitude and obligation, to my esteemed guide Mrs. Ankita Sanwalia Lecturer SIMT for his most valuable help and creative suggestions at all stages of my work. His learned advice and guidance always kindled inspiration in the face of difficulties encountered in the course of this research work.

I am highly grateful to my all lecturers and dedicated staff of S.I.M.T. for their kind helps from time to time.

I am also thankful to the respondents, all my friends and also to various experts for their kind and valuable guidance, whom I consulted for my present work.

Tarun Garg

Table of Content

|Sr. No. |Particular |Page No. | | 1. |Introduction | 9 | | 2. |Major Retailer in India | 10 | | 3. |Company Profile | 15 | | 4. |Research Design | 18 | | 5. |Conclusion | 40 | | 6. |Bibliography | 43 | | 7. |Questionnaire | 44 |

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