Apple Customer Loyalty
Title: Analyse how a company of your choice keeps its existing customers?
Introduction
It is said that customers’ loyalty is of great importance for the survival of a certain company in order to retain its existing customers. As Hultén (2007: 256) suggests, considering customers and customer-centric views is vital to understand how markets are developed, maintained and operated. Customer loyalty is widely seen as a key determinant of a firm’s profitability.
It’s a common fact that it costs more to acquire a new customer than retain an existing one. In fact, it costs a company 6-7 times more according to Bain & Company. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back.
Apple Inc, is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OS X “Leopard”. Apple also operates an online store for hardware and software purchases, as well as the iTunes Store, a comprehensive offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies.
This paper will focus on finding out how Apple can retain its existing customers through customer loyalty programs.
Customer loyalty
Customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products or brands.
brand identity has a positive significant effect on reputation. It was also supported that brand identity is positively related to brand personality
Introduction
It is said that customers’ loyalty is of great importance for the survival of a certain company in order to retain its existing customers. As Hultén (2007: 256) suggests, considering customers and customer-centric views is vital to understand how markets are developed, maintained and operated. Customer loyalty is widely seen as a key determinant of a firm’s profitability.
It’s a common fact that it costs more to acquire a new customer than retain an existing one. In fact, it costs a company 6-7 times more according to Bain & Company. That’s why treating your customers right after they buy is just as important as it is before they buy. One of the easiest ways to grow your business is to keep your existing customers coming back.
Apple Inc, is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts, such as the iPhone, Apple TV, and many features of its new, upcoming operating system, Mac OS X “Leopard”. Apple also operates an online store for hardware and software purchases, as well as the iTunes Store, a comprehensive offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies.
This paper will focus on finding out how Apple can retain its existing customers through customer loyalty programs.
Customer loyalty
Customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products or brands.
brand identity has a positive significant effect on reputation. It was also supported that brand identity is positively related to brand personality