Apple Inc is American manufacturer of personal computers, computer peripherals, music player, mobile phone and computer software. It was the first successful personal computer company and the “popularizer” of the graphical user interface
Apple’s first commercial success came in the year 1978 when they realized they need teamwork to put apple in the market place at that time Steve Jobs along with his partner Stephen G. Wozniak knew it would require professional management and substantial funding. Steve convinced Regis McKenna, a well-known public relations specialist for the semiconductor industry, to represent the company; he also secured an investment from Michael Markkula, a wealthy veteran of the Intel Incorporation who became Apple's largest shareholder and an influential member of Apple's board of directors but in the year 1985 Steve jobs and Stephen Wozniak sold their shares and left apple, Wozniak went ahead to teach and Jobs started his own new company NeXT software.
After several series of failure and mismanagement due to lack of good leadership and management Apples’ share had fell below 3%, had failed to penetrate the market and compete against its main rival IBM, struggling with marketing projections, accumulating large unsaleable inventories of some models while simultaneously being unable to meet a billion dollars in orders for other models. Combined with drastic quality control problems, notably a defective line of monitors and some highly publicized combustible portable computers.
When Apple failed to become profitable under the then...