The title of the study conducted is “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES” 2.2 STATEMENT OF THE PROBLEM
The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred to shop in organised or nearby retail stores. 2.3 OBJECTIVE OF THE STUDY
To find out consumer behaviour towards organised and unorganised retail stores Primary objective:
* To know the consumer preference towards the retail stores * To know the attitude of the purchasing power of the products from the retail stores * To study what factors influences the buying decision of the customer * To examine customers preferences
2.4 SCOPE OF THE STUDY
The scope of this study, as far as the area is concerned, is limited to Bangalore city only. The scope of the study is consumer purchasing behaviour towards organised and unorganised retail sectors. The study objective is to examine the various factors which play their part in satisfaction level of the customers. Due to time and other resources constraints I have limited my scope of study to this particular area and hope to entirely on project objectives. 2.5 METHODOLOGY OF STUDY
As the study is mainly concerned with “consumer behaviour towards organised and unorganised retail stores it was conducted in Bangalore city. For analytical research, survey method is the best way to conduct the survey since different opinions of the different people are been analyzed and brought forward. This study in the following manner A) METHODOLOGY ADOPTED
The questionnaire is prepared in a well- structure and non-disguised form so that it is easily understandable and answerable by everyone. The type of questions include in the questionnaire are 19 multiple choice questions
Sampling can be defined as a part of population. Thus random sampling may be defined as the selection of a portion from the whole population which each element of the population has an equal chance to being selected. In the research survey 95 people were surveyed at random to get the relevant information.
2.6 SAMPLE TECHINQUES
The sample size used in this project is mainly based on probability sampling techniques and the method used in purposive sampling because it the sample size was 95 respondents were chosen. Sample unit
The respondents who were asked to fill out the questionnaires are the sampling units. These comprise of consumer within a large population. Sample Area
The area of the research is Bangalore city.
2.7 PLANS OF ANALYSIS
The data was collected by the way of issuing questionnaires and it was analysed, tabulated, percentage was drawn up by the means of statistical and mathematical tools the data was interpreted to draw inferences. For better presentation and inference the following tools were used where ever necessary- * Tables
* Percentages i.e ratio inference
* Pie charts
2.8 TOOLS OF DATA COLLECTION
The data collected for this research has provided the base for its analysis and interpretation. The data collected was used to draft charts, illustrate though graphs and thus provide for its adequate interpretation. In this research, primary data as well as secondary data has been used. PRIMARY SOURCES OF DATA
The primary data are collected through survey method. A survey was conducted among the buyers of Bangalore city by the aid of well structured questionnaire. Closed ended question
Close ended questions limit respondent’s answer to the survey. The respondents are allowed to choose from either a pre existing set of dichotomous answer such as yes or no, true or false or multiple choices with the opinion ranking scale response option.
SECONDARY SOURCES OF DATA
* Internet website
* Marketing text...