Customer Satisfaction at Big Bazaar”
CUSTOMER SATISFACTION AT BIG BAZAAR” CERTIFICATE
GUIDE CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
1.INTRODUCTION
2.RESEARCH METHODOLOGY
3.REVIEW OF LITERATURE
4.PROFILE OF THE COMPANY
5.ANALYSIS AND INTERPRETATION OF DATA
6.SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
7.BIBLIOGRAPHY
8.ANNEXURE
CHAPTER 1 INTRODUCTION
The word "Retail" originates from a French-Italian word. Retailer is someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Indian Retail Industry:
Indian retail industry is the largest industry in India, contributing to over 13% of the country's GDP. Organized retail industry in India is expected to rise 35% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. It is expected that by 2011-12 modern retail industry in India will be worth US$ 590 billion. It has further been predicted that the retailing industry in India will amount to US$ 833 billion by 2013 and US$ 1.3 trillion by 2018. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are huge shopping centers, malls and sprawling complexes which offer food, shopping, and entertainment all under the same roof. Indian retail industry is expanding itself most aggressively; as a result a great demand for real estate is being
GUIDE CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
1.INTRODUCTION
2.RESEARCH METHODOLOGY
3.REVIEW OF LITERATURE
4.PROFILE OF THE COMPANY
5.ANALYSIS AND INTERPRETATION OF DATA
6.SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
7.BIBLIOGRAPHY
8.ANNEXURE
CHAPTER 1 INTRODUCTION
The word "Retail" originates from a French-Italian word. Retailer is someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Indian Retail Industry:
Indian retail industry is the largest industry in India, contributing to over 13% of the country's GDP. Organized retail industry in India is expected to rise 35% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. It is expected that by 2011-12 modern retail industry in India will be worth US$ 590 billion. It has further been predicted that the retailing industry in India will amount to US$ 833 billion by 2013 and US$ 1.3 trillion by 2018. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are huge shopping centers, malls and sprawling complexes which offer food, shopping, and entertainment all under the same roof. Indian retail industry is expanding itself most aggressively; as a result a great demand for real estate is being