Big Bazaar

Only available on StudyMode
  • Download(s) : 1196
  • Published : February 22, 2011
Open Document
Text Preview
MARKET RESEARCH
A STUDY ON CUSTOMER SATISFACTION AT BIGBAZAAR DURING BIGDAY WITH SPECIAL REFERENCE TO PATTOM TRIVANDRUM RESEARCH OBEJECTIVE
The objective is to identify whether the consumers are satisfied with the product and services, price, discounts provided by Big Bazaar. To identify different customer needs and wants.
To understand consumer perception towards Big Bazaar
To understand the changing market scenario
THE SCOPE OF THE STUDY
It aims to understand the customer satisfaction towards big bazaar big day It aims to understand the prospective customers
It facilitates evaluation of the brand name and customer satisfaction DATA SOURCE
Primary Data source
Observation of relevant customers and informal interview sessions at café. Survey research: It is also best suited for knowing customer satisfaction. A questionnaire given to customers to fill up. RESEARCH INSTRUMENTS

Questionnaires: It consists of several questions.
It is more effective way to collect primary data and it is flexible too. SAMPLING
Sampling Unit (whom should we survey): This consists of consumers in the age group of 15 to 40. Sampling size: 75 customers
Sampling Procedure (How should we choose the respondents): Simple random sampling: Every member of the population has an equal chance of selection. CONTACT METHOD
By telephone: Most effective method. Quickly collect information By personal Interview: It is easier to collect information. We can ask questions and store additional information about the respondents such as dress and body language. ANALYZE AND PRESENT THE FINDINGS

The next to final step is to analyze the collected information Present the Findings
Present the findings to take appropriate decisions.
tracking img