Marketing Audit Sample Marketing Audit: BAE Systems Regional Aircraft Division Overview of BAE Systems Regional Aircraft and Market “BAE SYSTEMS has a proud heritage that dates back to the early days of manned flight and wireless communications.” (BAE Systems‚ 2011) BAE Systems Regional Aircraft was a major manufacturer of aircraft such as the Avro family of regional jets including the 146 and the Jetstream 31 and 41 as well as turbo prop aircraft. These aircraft achieved much success especially
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P1 Tour Operators A tour operator is an international company that provides package holidays‚ which includes flights and accommodation. Tour operators work in partnership with many travel and tourism companies and organisations when developing and selling their holidays. There are ways in which tour operators work with travel agents‚ accommodation providers‚ ancillary service providers‚ surface transport operators‚ tourist attractions‚ airlines and regulatory bodies. ● Links with component industries
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“Our world faces a true planetary emergency‚” said former US Vice-President Al Gore‚ about global warming (BBC News b‚ 2007). Global warming and climate change have become very important topics of discussion‚ as they are some of the most serious challenges facing the world today. Global warming refers to the gradual increase in the temperatures of water and air on the earths’ surface (Global Warming.com a‚ 2009). The main contributor to global warming is carbon dioxide emissions. Airplanes account
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1. INTRODUCTION Hundreds of millions of people make billions of trips each year‚ making travel one of the world’s largest industries. This industry includes a broad range of businesses such as airlines‚ hotels‚ cruise lines‚ rail lines‚ car rentals but also travel agencies‚ tour operators and other travel suppliers that are part of a chain supply of products and services. Initially‚ travel supply chain was linear‚ involving travel providers who supplied Tour Operators who turned to Travel Agents
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The Future of Cruise Industry Abstract Cruise industry has rapidly developing since 1990s; it becomes not only as transportation tool‚ but a modern way of travel and even lifestyle. It is regarded as ‘floating resorts’. This journal article focuses on the future development of cruising industry. It examines cruise industry on five main factors: the structure of the industry: high concentration and enter of Low-Cost cruise lines; the potential customers: whether aging population or young generation
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low-cost business model was introduced by Southwest in the US at the beginning of the 1970s. However‚ it was only in the 1990s that the phenomenon spread worldwide. Ryanair was one of the first airlines in Europe to adopt the low-cost model in 1992. Easyjet‚ Ryanair’s main low-cost competitor‚ was founded in 1995. Although the phenomenon is relatively recent‚ the stunning results obtained by low-cost carriers urge academics to study the reasons for their
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Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
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Table of Contents Introduction & Scenario We have been given an assignment about Aer Lingus. Our task is to develop an integrated marketing communication campaign for Aer Lingus. The assignment should focus to deliver the following Objectives: “To revitalize the declining Aer Lingus brand in order to increase airline travel in the Irish market” Following Question shell been answer; Segmentation‚ targeting and positioning Strategy to be defined for the IMC Campaign.
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Leading in a Complex World Strategy Report Strategic Recommendations (one page) Ryanair has been one of the Britain’s best low cost airlines for around 25 years since being established in 1985 by the Ryan family. Ryanair have always aimed to show their customers their statistics and monthly reports; “Ryanair believe that any worthwhile passenger service commitment must involve a commitment on both pricing and punctuality‚ that ’s why Ryanair is committed to publishing Customer Service
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UNIVERISTATEA POLITEHNICA BUCURESTI DEPARTAMENTUL DE MANAGEMENT MANAGEMENTUL SI INGINERIA AFACERII Titular curs: Prof.dr.ing.Anca-Alexandra Purcarea Cursant: Bucur Ioana Cristina Bucuresti 2007 1. Prezentarea organizatiei 1.1. Istoricul firmei DANTE INTERNATIONAL SRL a fost infiintata de trei asociati‚ Radu Apostolescu‚ Bogdan Vlad si Dan Teodorescu si inscrisa in Registrul Comertului in august
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