using two cues (Appendix B). In the first exercise the participants were given a set of colours and had to match the colours to the airline. Out of fifteen responses‚ only three were able to attribute Ryanair with the colour blue. On the other hand‚ EasyJet was a clear leader in the “colours” battle‚ due to its strong saturation of the orange colour. The second test involved people being able to identify different brands when given the logo as a cue. Although‚ the Ryanair logo looked memorable‚ people
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Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House‚ 4 Wild Court‚ Holborn‚ London‚ WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents
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Management Information Technology Table of Contents Executive Summary 3 Introduction to Southwest Airlines 4 Porters Five Force Model for Competitive Strategy 5 Threats of Entry in the Airline Industry 6 Barriers to Entry in the Airline Industry 7 Bargaining Power of Suppliers and Customers in the Airline Industry 7 Substitutes Products for Airlines 8 The Value Chain Analysis 9 Using Information System to gain Competitive advantage 11 Bibliography 14 Executive Summary
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Introduction to price discrimination In our study of the theory of the firm we have assumed so far that a business charges a single price for its products‚ naturally the reality is different! Most businesses charge different prices to different groups of consumers for the same good or service. Businesses could make more money if they treated everyone as individuals and charged them the price they are willing to pay. But doing this involves a cost‚ so they have to find the right pricing strategy
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National Institute of Business Management Chennai - 020 EMBA/ MBA Elective: Airline and Airport Management (Part -1) Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and‚ more importantly‚ the need to reduce costs and increase revenues
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Global Economic There is increasing confidence that the world economy is enjoying a classic cyclical recovery. Global economy is on a recovery path aided largely by the quick end to the Iraqi war‚ which generated positive outlook among markets and built up business and consumer confidence. GDP growth rate was 0.2% in the first quarter of 2003 in UK‚ growth rate for the second and third quarter went up to 0.6%‚ pointing to a growth rate of 2.0% end 2003. Unemployment rate has been decreasing
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Consultancy Report Preventing a major future threat for Ryanair: Strategic changes that are required when a leadership shift takes place in the company Ryanair Ltd. Airside Business Park Dublin‚ Ireland Delivery Date: September 26‚ 2014 Executive Summary In order to understand what strategic organizational changes are required in the case of leadership shifts‚ the position and importance of Ryanair’s current leader was firstly determined. Michael O’Leary is an outstanding transformational
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Malaysia Campus Nottingham University Business School MBA Programme Course : Marketing Course Code : N1DM04 Module Convenors : Nelson Oly Ndubisi Assignment Title: Exam Coursework : Marketing Plan For Starbucks VIA In Malaysia ZHIJING‚ EU (UNIMKL-004151) Date: 14th January 2010 COPY I [Word Count : 2522 Words – Excluding Abstract ‚ Section Headings ‚ Table Headings and Appendices] 1 Abstract The instant coffee market within Malaysia is an attractive market to enter given the growing
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Unit 3 - Introduction to Marketing P1 – Describe the concept and principles of marketing. In this task I have been asked to write about what is marketing principles and concepts‚ and also go though what are the 6 elements of Marketing Mix. The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational
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48 The McKinsey Quarterly 2004 Number 1 Ron Chan When your competitor delivers more for less When your competitor delivers more for less Value players will probably challenge your company. How will you respond? Robert J. Frank‚ Jeffrey P. George‚ and Laxman Narasimhan Companies offering the powerful combination of low prices and high quality are capturing the hearts and wallets of consumers in Europe and in the United States‚ where more than half of the population
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