1. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political‚ social or the economic environment. The marketing decisions of the industry are to an extent based on political decisions. Also‚ the condition of the world economy determines the nature of its marketing policies. Changing pictures of the political sphere have a deep impact on the aviation industry scene. There are political factors like liberalization‚
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EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions‚ across the sea with other countries in the European continents‚ so the aircraft is the most convenient mode of transportation. ‚ but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories
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despite a significant increase in passenger taxes and economic instability around the world. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Return on capital
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brand and the way the brand owner defines what the brand stands for overlap as much as possible. EasyJet derives the most from the perceived quality. “The perceived quality refers to; A customer’ opinion of a product’ value to him or her. It may have little or nothing to do with the product’s market price and depends on the product’s availability to satisfy his or her needs or requirements”1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations
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easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................
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1 Macro-environmental analysis (PESTE-analysis) A company which wants to enter into a new market must first understand the target market’s business environment and how to create and retain customers by providing better value than the competition. As the environment changes‚ businesses must adapt in order to maintain strategic fit between their capabilities and the marketplace. When we are analyzing the macro environment of a company we usually use the PESTE analysis to help us to clear our goal‚
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marking a major milestone that will bring up to 1 million barrels per day from the Caspian to market. Tourism in Turkey has experienced rapid growth in the last twenty years‚ an makes up an important part of the economy. 2. PESTE Factors 2.1 Political (P) Stability of Government Turkey’s current government (Justice and Development Party)‚ Turkish Adalet ve Kalkınma Partisi (AKP)‚ als called AK Party or Turkish AK Parti‚ political party that came to power in Turkey in the general elections of 2002
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BM 0180 International Business Country Risk and Attractiveness Analysis on Brazil Group members: Lim Yan Han Joanne (123351F) Wong Ying Tiffany (125544C) Chee Mei Ting (123572H) Tan Lynn (121855A) Warren Nur Syafiqah Binte Moksin (122744H) Tutorial group: BM1222- HB Submitted To: Ms Cheong Yin Ye Presented on: 28 May 2013 Table of Contents Responsibilities Table 2 Brief background of selected country 3 Political 3 Economic 5 Socio-Cultural Factors 7 Technology 8
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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Table of Contents PESTE Analysis of Poland 1 1. Political 1 2. Economic 1 3. Social 2 4. Technology 4 5. Environment 5 Conclusion 5 Recommendation 5 PESTE Analysis of Poland 1. Political Type of government: Republic 1 Political stability: considered by the World Bank to be "politically stable" 2 Internal or external conflicts: As of May 2012 it contributed 2457 troops to ISAF 3 implemented the strict Schengen border rules to its eastern borders 1 Refugees and internally displaced persons: refugees
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