Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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Impacts of Tourism and Travel‚ Transport and Logistics EasyJet TABLE OF CONTENTS Introduction 3 Background 3 External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9 Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12 Conclusion 13 Recommendations: 15 References 16 Introduction Nowadays aviation is a big
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to pay. The provision of other services has to be paid separately. The main goal of EasyJet founder needed to offer chance to go for everybody everywhere throughout the Europe at the cheap cost so he discovered EasyJet as minimal effort aircraft organisation. The aim of EasyJet founders was focused with two planes however through brief period this organisation with one of a kind idea for that time known as EasyJet developed quickly so he needed to extend organisation to various nations. At the outset
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were indifferent to air fares are now not anymore willing to pay high fares for the business class which can be multiple times the low cost airfares. Passengers’ preference for the low cost carriers has risen during the previous decade. On careful analysis it can be seen that these environmental factors along with other factors like threat of terrorism and such other factors may be acting behind the decision of
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This report characterises the strengths‚ weaknesses‚ opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths‚ weaknesses‚ opportunities and threats are summarized in the table below and form the structure of the SWOT analysis. Strengths Weaknesses • Solid financial growth • Strong brand name • Effective business strategy • Delicate cost position • Management team Opportunities Threats • Fleet expansion • New routes and expanded operations • Strong competition
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ENVIRONMENT- STEEP 2.2. THE INDUSTRY’S STRUCTURE – PORTER’S FIVE FORCES 2.3. SWOT ANALYSIS 2.3.1. INTERNAL ANALYSIS (STRENGTHS AND WEAKNESSES) 2.3.2. EXTERNAL ANALYSIS (OPPORTUNITIES AND THREATS) 3. PART 2: RESOURCES AND KEY COMPETENCES 3.1. KEY SUCCESS FACTORS 3.1.1. EASYJET’S RESOURECES (TANGIBLE AND INTANGIBLE) 3.2. EASYJET’S KEY CAPABILITIES 3.2.1 VALUE CHAIN ANALYSIS 3.2.2 KEY CAPABILITIES 3.3.1. EASYJET’S GENERIC COMPANY STRATEGY 4. PART
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EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions‚ across the sea with other countries in the European continents‚ so the aircraft is the most convenient mode of transportation. ‚ but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories
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PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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