The Concept and Principles of Marketing

Topics: Marketing, Marketing plan, Strategic management Pages: 10 (3790 words) Published: January 4, 2011
Unit 3 - Introduction to Marketing
P1 – Describe the concept and principles of marketing.
In this task I have been asked to write about what is marketing principles and concepts, and also go though what are the 6 elements of Marketing Mix. The list of marketing principle and concept that I will be talk about are; * Overall concept

* Marketing definitions
* Marketing principles
* Marketing activities
* Marketing objectives (SMART)
* Marketing functions
* Links between organisational objectives and marketing objectives * Use of marketing principles, e.g. public, private and voluntary organisations, retail consumers, government departments and agencies. * Planning, control and evaluation processes

* Development of e-marketing
Marketing principles and concepts:
Overall concept:
The overall concept of marketing means the business focused their intention on want their consumers want and need. They put their consumers at the center of the business decision and planning of their further directions. This can also be known as marketing-orientated; there are four main types of concept in marketing concept; * The production concept – this concept concentrate on how their consumers would like the product to be which would be lower price and wildly available which means they have to manage their production management and consider the economies. * Selling concept – this concept says that if a consumer is walking pass an ordinary product, they would not have the attention of buying the product therefore in order to encourage the consumers to buy their product, aggressive in setting the prices as in putting up a sales. * Product concept – this concept means that a business should create their own product which has its own selling point and its own market. The product should be the most modern and top quality that will stand out from the else of the product within the same industry. * Marketing concept – this concepts state that businesses are best meeting their objectives and goals by identify the satisfaction of their consumers and concentrate at what the consumers want and need. Those four concepts are extremely important for any companies bring out their new products or services, because if they have followed those four concepts before they create their product than they should be end up with a product/services which is what the consumers want and need, selling at a attractive price and it has its own market. But you would find that in order to create should product would be tremendously difficult as many different film has been drive out of business because they wouldn’t come up with another attentive product/services. Marketing definitions:

It is the marketing management parts to gather as much data from their consumers than to analysis those data, they would be able to find what are they consumers thinking and want kind of requirements do they have for the further product. Therefore after they have evaluated and analysis the data which they have collect, they should be able to identify the next product they need to produce. A lot of research can tell what are the consumers are think at that point of time, but what a business need to keep in mind is that in order to do an efficient research it would a company consider amount of time and than they would have to discuss will all the designers and directors that what product can they come up with in order to meet those need of the consumers. After a design has been approved, production will than be in process, the whole process from gathering the data to actually producing a product which can meet the consumer’s need would take extensive amount of time. Therefore by the time they have manage to analysis all the data, come up with a design which can meets all those requirements the trend of the market and the thoughts of the consumers would have been changed. That is why it would be a good idea to use the data they have collect...
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