"Aer Lingus" Essays and Research Papers

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Aer Lingus

Company Profile •Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. •The airline operates 43 aircraft and carries on average 10 million passengers per annum. •The airline's primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people...

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Case Study: Aer Lingus and Ryanair – Wings Apart!

Thursday October 6th 2010 Business Accounting Project Case study: Aer Lingus and Ryanair – wings apart! [pic] Partensky Alicia TO: World Airlines business magazine From: Alicia PARTENSKY Subject: Aer Lingus and Ryanair – wings apart! Date: September 2011 Aer Lingus and Ryanair are two big Irish airlines and both of them have grown up recently. Here I will explain you how they have grown and the differences...

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CASE 3 4

1) Do you believe Ryanair’s entry into Dublin-London route was successful? Yes, Ryanair’s entry into Dublin-London route could be counted successful. Ryanair, which has been operated since 1985, is a small and rather domestic company compared to Aer Lingus and British Airways (BA). They will operate a turboprop that contains 44 seats, that takes 4 round trips per day. Unlike the two giants, Ryanair is not under the restrictions from the government, and have single fare for ticket. Therefore, the main...

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Dogfight over Europe: Ryanair

Waterford and Gatwick Airport, located on the outskirts of London. One year later, the newborn company started operating between Dublin and the British capital. Two majors Airlines operated on this latter route at that time: British Airways and Aer Lingus, the Irish flag-carrier company. Moreover, some strong US airlines reached out for new routes into Europe after the deregulation of the domestic US airline industry, which made the pressure of competitors even more intense in the airline industry...

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Thank you for booking with Aer Lingus Seats Selected Prices are shown in GBP Flight | Seats | EI 25 London/Gatwick-Belfast City | 9B , 9C | EI 28 Belfast City-London/Gatwick | 9B , 9C | In certain instances seats may be changed for safety and operational reasons. Flight Details Flight Info. | Departing | Arriving | Fare | AER LINGUS EI25 non-stop | London/Gatwick 13:15 Fri 22 Mar 2013 | Belfast City 14:40 Fri 22 Mar 2013 | Low | AER LINGUS EI28 non-stop | Belfast...

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Ryanair Dogfight over Europe

saturated market, which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another important factor was that the Dublin-London route was the only one that provided reasonable returns for Aer Lingus, so it was not going to let customers easily take him by force, and Ryanair will be difficult without a really...

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RyanAir Case Study

familiar with Aer Lingus and British Airways, they knew that the standard deviation of their ticket prices was close to £100. Therefore, their flights were a low, fixed cost of £98 with no restrictions. In addition to creating an enjoyable flying atmosphere, the Ryan brothers flew four round trips per day. Their initial strategy involved flying a fourteen-seat turboprop from Waterford, Ireland to Gatwick Airport, London, England. It was not until they looked closer at Aer Lingus and BA that they...

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Assessment of Ryanair’s launch strategy One possible reason why Ryanair chose to enter the Dublin-London route is because the route was reputed to be quite lucrative for both Aer Lingus and BA. It is easy to see why this route is lucrative because the least expensive fare for both carriers were priced at I£208 but operating expenses per passenger was only I£155.1. Ryanair’s publicized fare of only I£98 will help it to attract more passengers than both carriers given that it cost only half the...

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strategic choices for Ryanair

What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be précised. - Length is 2,000 words (1,800 to 2,200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report. - Use tables & diagrams should...

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Ryan Air Writeup

for Aer Lingus and Brisith Airways to retaliate against Ryan Air’s launch rather than accommodate it? Currently, British Airways and Aer Lingus cannot compete in price at the range that Ryan Air is planning to operate. I believe that British Airways and Aer Lingus would be better off maintaining current prices and differentiating through the service that they offer, in the same way that they are. The current cost breakdown offered by the case shows that if British airways and Aer Lingus were...

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