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Environment and Market of Dante International Emag

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Environment and Market of Dante International Emag
UNIVERISTATEA POLITEHNICA BUCURESTI
DEPARTAMENTUL DE MANAGEMENT
MANAGEMENTUL SI INGINERIA AFACERII

Titular curs: Prof.dr.ing.Anca-Alexandra Purcarea
Cursant: Bucur Ioana Cristina

Bucuresti
2007

1. Prezentarea organizatiei

1.1. Istoricul firmei

DANTE INTERNATIONAL SRL a fost infiintata de trei asociati, Radu Apostolescu, Bogdan Vlad si Dan Teodorescu si inscrisa in Registrul Comertului in august 2001. Dante International SRL este compania care detine eMAG.ro.

Misiunea eMAG.ro este de a oferi un model nou de comert, adaptat cerintelor fiecarui client si orientat spre satisfacerea lor. Aceasta misiune este posibila prin implicarea si loialitatea echipei si prin evolutia continua a tehnologiilor de sustinere a afacerii.
Decembrie 2001 – Se lanseaza magazinul online de sisteme de calcul, birotica avand o gama redusa de produse.
Dezvoltare permanenta a dus la marirea gamei de produse ofertata dublata de acumularea de competente de consultanta si implementare solutii complexe. Triplarea afacerii an dupa an a atras marirea accelarata a echipei si schimbarea sediului de 4 ori in 5 ani.
In prezent, eMAG este liderul pietei de comert electronic detinand cote de piata care ating si 20% din vanzarile nationale pe anumite categorii si branduri de prima marime.

Evolutia firmei : • 2001
– O provocare 100.000 E
• 2002
– Un obiectiv de atins 300.000 E
• 2003
– O afacere de succes 1.000.000 E
• 2004
– O dezvoltare durabila 3.000.000 E
• 2005
– Recunoasterea brandului 13.000.000 E

1.2. Obiectul de activitate
Domenii de activitate principale Cod CAEN 52*****
Obiect Activitate Aceasta clasa include:
- vanzarile cu amanuntul, prin magazine specializate, ale articolelor si aparatelor electrice de uz casnic;
- vanzarile cu amanuntul, prin magazine specializate, ale aparatelor de radio, televizoarelor si ale aparatelor de



Links: - Hotărârea Guvernului nr. 1308 din 11/20/2002 privind aprobarea Normelor metodologice pentru aplicarea Legii 365/2002 privind comerţul electronic - Legea privind clauzele abuzive încheiate între comercianţi şi consumatori, nr

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