SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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they have in the market. HUL are also looking to tap the market in rural sector‚ so they also taking into consideration the needs and wants of the people there. Chapter : 2 INTRODUCTION TO HUL 2.0 Introduction to HUL Hindustan Unilever Limited (HUL) formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL) is India’s largest Fast Moving Consumer Goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products
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Hindustan Lever Ltd. IS NOW Hindustan Unilever Ltd. INTRODUCTIONIndians largest Fast Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’‚ formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22‚116 corersShare price Rs 459.20 Product
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3.0. REVIEW OF LITERATURE According to James F. Engel and Roger D Blackwell‚ (1986)‚ noted that the behavior is likely to show variations from individual to individual‚ from product to product and from an individual of one region to individual of another region. Thus analyzing the consumer behavior is a prerequisite though the process is highly complicated. At the same time‚ a firm’s ability to establish and maintain satisfying exchange relationships depends on the level of understanding of buying
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030206036 POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) 2012-14 UNITEDWORLD SCHOOL OF BUSINESS‚ AHMEDABAD 8TH JULY‚ 2013 ACKNOWLEDGEMENT I take this opportunity to extend my sincere thanks to Unitedworld School of Business‚ Ahmedabad and Hindustan Times (MINT) for offering a unique platform to earn exposure and garner knowledge in the field of Sales and Marketing. First of all‚ I extend my heartfelt gratitude to my project guide Mr. Hemang Gandhi‚ Deputy Manager‚ Circulation at Gujarat
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co
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INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever Limited‚ is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai‚ India and its 41‚000 employees are headed by Harish Manwani‚ the non-executive chairman of the board. HUL is the market leader in Indian products such as tea‚ soaps‚ detergents‚ as its products have become daily household name in India. The Anglo-Dutch company Unilever
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A REPORTSUBMITTED TOWARDS THE PARTIAL FULFILLMENTOF THE REQUIREMENTS OF TWO YEARS FULL-TIME POST GRADUATE DIPLOMA IN (BUSINESS) MANAGEMENT SUBMITTED BY: PUNIT GUPTA PROGRAMME: PGPM ROLLNO: 2K8/PGPM/B20 SESSION: 2007-09 ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES (NEW DELHI) ACKNOWLEDGEMENT The feeling of acknowledging something and expressing it in words are two different things altogether. It is our weakness‚ but we honestly admit that when we truly wish to express our warm gratitude
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3808629 369082 91.17% VAIBHAV BEDI V/S HINDUSTAN UNILEVER LIMITED (Consumer Protection Act.) Posted on May 28‚ 2014 by TEAM BBA Vaibhav Bedi‚ 26 years old resident of new Delhi filled a case against the Hindustan Unileven Ltd. (HUL) in consumer court regarding cheating and mental harassment via companies product ‘AXE deo’. In this case‚ Hindustan Unilever Ltd is a reputed company in FMCG sector having wide variety of its product. Company also
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Competition Name Column1 Last Price Column2 Column3 Sales (Rs. cr.) HUL Godrej Consumer Dabur India Colgate Marico Godrej Ind Gillette India P and G Emami Bajaj Corp Jyothy Labs Amar Remedies JHS Svendgaard GKB Ophthalmics Market Cap. 1‚08‚829.37 638.05 Column5 Turnover 503.4 Column4 Net Profit Total Assets 22‚116.37 2‚691.40 3‚512.93 21‚714.50 2‚980.08 604.39 2‚761.43 119.25 20‚782.64 3‚759.33 463.24 1
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