Hul Business Strategy

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  • Topic: Unilever, Hindustan Unilever, Marketing
  • Pages : 4 (1105 words )
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  • Published : April 14, 2012
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INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. The company was renamed in late June 2007 as "Hindustan Unilever Limited". PRODUCT LINE (A) HOME AND PERSONAL CARE: (1) Personal wash : Lux, Breeze, Lifebuoy, Dove, Liril, Pears, Hamam, Rexona (2) Laundry: Surf Excel, Rin, Wheel

(3) Skin Care: Fair and lovely, Pond¶s, Aviance (4) Hair care : Sunsilk naturals, Clinic (5) Dental care: Pepsodent, Close up (6) Deodorants : Axe, Rexona (7)Colour Cosmetics :Lakme (8)Ayurvedic Personal and health care: Ayush (B) FOODS (1) Tea : Brooke Bond, Lipton (2) Coffee : Brooke Bond Bru (3) Foods : Kissan, Annapurna, Knorr (4) Ice cream : Kwality Wall's (C) WATER PURIFIER : Pureit

COMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below. 1. 2. 3. 4. 5. 6. 7. 8. 9. Hindustan Unilever Ltd. ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care

10. Marico Industries

Market Share  Market Shares of Soap ± 60%.  Market Shares of Food Brands ± 70%.  Market Shares of Oral Products ± 36%.  Market Shares of Household Cares ± 62%.  Market Shares of Personal wash ± 60%.  Market Shares of Skin Care ± 53%. As mentioned in the above graph, HUL is enjoying the leader position in the market and is having highest market shares which are followed by the market challengers like Dabur India Ltd, Nestle India...
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