Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader) | | Submitted by: | Namit MishraPGDBM | Sec - B | Workshop B | | | | | Qus1: In the light of the above case identify the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning
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International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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customary lime-green anymore. Variants like Icy Cool and Orange Fresh have brought in new hues. But the effervescence of the Liril girls – from Karen Lunell to the current nymph‚ Dipika Padukone – is comfortingly familiar. It was in 1975 that Hindustan Lever Limited added a twist of lime to soapsuds‚ and created Liril‚ the first ever “lime freshness soap”. Research‚ meanwhile‚ had thrown up a startling insight that the only time the Indian housewife got to herself was when she closed her bathroom
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Punjabi family. The Saga is part autobiography‚ part social and business history of India during the last decade under the British‚ part family chronicle‚ and part analysis of public and private institutions in India‚ part history of Hindustan Lever Limited (now Hindustan Unilever Limited) and part record of Indian Manager’s career in management. It is very well-written in a clear plain style and simple language‚ with an eye to details. It is socio-economic history at its very best. It captures the
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consumption habits of the rural people. Like most of them are daily wage earners or small peasants‚ so they are studying the buying patterns of them also. OBJECTIVE OF THE RESEARCH The main objective of this project is to find‚ what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market? Most of the product of HUL comes in the category of convenience products
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STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V.
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consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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[pic] A Project on Nihar Coconut Oil Subject: Rural Marketing INDEX | |TOPIC |PAGE NO | | |Introduction |1 | | |Key Objective |2 | | |Rural
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SAAMIR GUPTA Date of Birth Present Address Permanent Address Email Phone(mobile) Phone : 11TH MAY‚ 1989. : Room No. 341‚ NBH NIT Kurukshetra (HARYANA) : K.G Clinic Building‚ Barnala Road‚ Sirsa‚ Haryana (125055) : saamirg@gmail.com : 09812320608 : 01666220608 OBJECTIVE To check and improve my knowledge as a Mechanical Engineer through practical exposure. PROFESSIONAL EDUCATION B.Tech. Program (Aug’06-June’10) Pre-final year
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six major cities in collaboration with famous hair stylists of the country. § Hoardings § Sponsorships § Enhancement of product mix § New product formulations according to changing consumer preferences § Advertising HINDUSTAN UNILEVER believes that messages about product delivered by credible sources can be very persuasive. Hence Jawed Habib who is an hair care expert endorses Sunsilk and more value is added to the brand. Consumers relate to products itself‚ they can
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