Rise and Fall of Ambassador car: Introduction: Based on Britain’s Morris Oxford series of cars by the Morris Motors‚ Ambassador was the first car to be produced in India. It started production in 1958‚ and for a long time was the only car to be sold in India. In the fiscal year ending March 2014‚ the company sold only 2‚200 cars out of the 1.8 million cars sold in India that year. Despite the fact that it had over 70% market share at a time‚ how did they lose their grip and slip to a mere 0.12% market
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choosing right brand ambassador In collaboration with Claudia de Pretto‚ e-Luxury Specialist at IC-Agency Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch‚ or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout. But these days choosing a brand ambassador isn’t what it used
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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Product Life Cycle stages Examples Decline: Hindustan Motors Ambassador HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12‚500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in upgrading
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HT Media found its beginning in 1924 when its flagship newspaper‚ Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE‚ NSE) has today grown to become one of India’s largest media companies. Produced by an editorial team known for its quality‚ innovation and integrity‚ Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited)‚Hindustan Times is the choice for nearly 3.7 million readers across India‚ who turn to it daily
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Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚
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titled “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other diploma or degree of any university. The quotations of some professionals are accepted as it is‚ so as to accept their work in full without any interference. Chapter-1 Introduction Objective of the study The main objectives of the study of this project are:- * To study the growth and expansion of Hindustan Unilever
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B M BIRLA Braj Mohan Birla‚ popularly known as B M Birla was the youngest of four sons of Baldev Das Birla. As an industrialist‚ he championed private enterprise‚ free competition & encouragement to private foreign investment. Although‚ his advocacy of capitalism was based not on its benefits to the capitalist but on the ground that it would benefit the masses. He admired USA for being a great economic and political power and believed that similar policies would elicit India’s emergence as
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Back on Growth Path On December 16‚ 2005‚ Harish Manwani (Manwani)‚ Chairman of Hindustan Lever Limited (HLL)‚ India’s largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01‚ 2006. |Having worked with HLL’s UK based parent company - Unilever - for over 25 years‚ Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa‚ Middle East and Turkey). HLL
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Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited‚ a fast moving consumer goods company‚ manufactures and sells home care‚ personal care‚ and food products in India and internationally. The company offers soaps‚ detergent bars‚ detergent powders‚ detergent liquids‚ scourers‚ etc.; and personal products‚ such as oral care‚ skin care‚ and hair care products‚ as well as deodorants‚ talcum powders‚ color cosmetic products‚ and Ayush health care and personal care products and services
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