• Hindustan Unilever Limited
    India Equity Research | FMCG Company Update HINDUSTAN UNILEVER Correction overdone; aggressive stance is the right way to go Higher ad spending to prop up volumes and market share Hindustan Unilever’s (HUL) first level of aggression was to increase ad spends from 12.5% in Q1FY10 t
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  • Financial Statement Analysis of Hindustan Unilever Ltd
    Hindustan Unilever Limited About the Company: Hindustan Unilever Limited (HUL), previously known as Hindustan Lever Limited (HLL), is India’s largest consumer products company. It was formed in the year 1933 as Lever Brothers India Limited. Headquartered in Mumbai, India, it has about 45,000
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  • Hindustan Unilever
    Hindustan Unilever Limited Hindustan Unilever Limited also called Hindustan Lever Limited (HLL) was established in 1933 as Lever Brothers India Limited. Hindustan Lever Limited (HLL) is India's largest Fast Moving Consumer Goods Company, with a customer base of 2 out of every 3 Indian in the
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  • A Detail Report of Hindustan Unilever
    Hindustan Unilever Limited Hindustan Unilever Limited (HUL) is one of the largest fast moving consumer goods company in India. The company, a subsidiary of Unilever, sells Foods and Home and Personal Care brands in about 100 countries worldwide. The company, along with its subsidiaries, is engage
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  • Hindustan Unilever
    Hindustan Lever: Rural Marketing Initiatives Hindustan Lever Ltd. (HLL) stands first among the FMCG companies in terms of creating brand awareness and penetration in the rural households of India, followed by Nirma and Colgate-Palmolive. To achieve this distinction, HLL worked hard to initiate a
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  • Hindustan Lever Limited
    HINDUSTAN LEVER LIMITED INTRODUCTION HINDUSTAN LEVER LIMITED (HLL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HLL's brands, spread across 20 distinct consumer categories, touch the lives of two out of t
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  • Hyundai Marketing Strategy
    Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL ha
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  • Hyundai Marketing Strategy
    Abstract: Issues: • Understand the competitive landscape in the Indian passenger car industry and study the marketing strategies of leading players. • Study the entry strategies of global car manufacturers in India. • Examine and analyze the marketing mix of Hyundai Motors in the Ind
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  • Marketing Strategy of Medical Disposable Devices
    Prepared by,Kundan KumarASB, Noida4608F34A3906408101 | | marketing strategy of medical disposable devices | Acknowledgement I owe a great many thanks to a great many people who helped and supported me during the preparation of this project. My deepest thanks to Lecturer, Ms Rashmi Rai,
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  • Marketing Strategy in E-Commerce
    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries
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  • Assessing Marketing Strategy of Ford
    Ford Motor Company Ford Motor Company is one of the world's largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange.
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  • Service Marketing Strategy in Ark Company.
    Service marketing strategies are widely used by different service providers. Depending on unique service characteristic it is very important to define appropriate strategy and ways of managing business in travel industry. This industry is very profitable, especially for Republic of Kazakhstan, and a
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  • Marketing Strategy
    VRDC2 STRATEGIC MARKETING PLAN Presented to Dr. Bruce Lammers Department of Marketing California State University, Northridge Team C2 Alim Kamat Industry: C November 24, 2004 I. Executive Summary VRDC2's aim is to offer the best quality VRD(Voice Recognition Device) products at a
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  • My Travel Marketing Strategy
    Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisio
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  • Red Bull -- Research/Marketing Strategy
    Company Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over €2,6 billion (euros) in 2006 throughout the world with the help of its' 3,903 employees. The origin of Red Bull dates back to 1962 where t
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  • Red Mango Marketing Strategy
    RED MANGO Current Marketing Strategy As a private company, Red Mango's current strategy can only be ascertained by analyzing its corporate communications, its past and current business moves, and media reports. The company appears poised to become the next "hot franchise." There has been open
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  • Marketing Strategy Case Study Brand Consolidation
    Introduction As per case study, Unilever is one of the world’s largest consumer product companies and the world market leader in the ice cream sector. Its ice cream has been sold in over 40 countries. Unilever operates in Europe, North America, Africa, and Middle East, Asia Pacific, and Latin A
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  • Marketing Strategy of Samsung Mobile
    Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It
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  • Case Study: Marketing the ‘Lost’ Tv Drama Abc’s Integrated Marketing Strategy
    CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy MODULE TITLE: MARKETING MANAGEMENT AND STRATEGY WORD COUNT: 1999 1. EXECUTIVE SUMMARY The objective of this report is to critically analyse the case “Marketing the ‘Lost’ TV Drama Series” ap
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  • International Marketing Strategy
    BA (Hons) Marketing – 3rd year Mathieu Chomarat: 06110827 Portobello College Year 2006-2007 International Marketing Strategy Assignment 2: Ikea Case Study Lecturer: Carmel Gernon Room: F6 Table of Contents
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