"Hindustan Unilever Limited Marketing Strategy" Essays and Research Papers

  • Hindustan Unilever Limited Marketing Strategy

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited...

    Advertising, Corporation, Harish Manwani 795  Words | 3  Pages

  • Hindustan Unilever Limited

    Path On December 16, 2005, Harish Manwani (Manwani), Chairman of Hindustan Lever Limited (HLL), India's largest fast moving...

    Harish Manwani, Hindustan Unilever, Lever Brothers 1628  Words | 6  Pages

  • Hindustan Unilever Limited HUL

    Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The...

    Better, Brand, Brand management 673  Words | 13  Pages

  • Hindustan Unilever Hindustan Unilever LimitedHUL Is

    Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer...

    BSE Sensex, Hindustan Unilever, Marketing 1293  Words | 5  Pages

  • Hindustan Unilever Ltd

    titled “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my...

    Harish Manwani, Hindustan Unilever, Unilever 912  Words | 6  Pages

  • Managing Hindustan Unilever Strategically

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY* Unilever is one of the world's oldest multinational companies. Its...

    Board of directors, Fast moving consumer goods, Food 1351  Words | 4  Pages

  • Features of Hindustan Unilever Ltd

    Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry...

    BSE Sensex, Harish Manwani, Hindustan Unilever 581  Words | 3  Pages

  • Hindustan Unilever Ltd

    Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited, a fast moving...

    Cosmetics, Harish Manwani, Henkel 1441  Words | 3  Pages

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan...

    Hamam, Harish Manwani, Hindustan Unilever 9895  Words | 38  Pages

  • Hul Business Strategy

    INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever...

    BSE Sensex, Companies listed on the Bombay Stock Exchange, Food companies of India 1105  Words | 4  Pages

  • Marketing and Unilever

    Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of...

    Dandruff, Marketing, Rahim Yar Khan District 995  Words | 6  Pages

  • Hindustan Unilever Ltd: the Wheel Saga

    Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above, critically...

    Laundry detergent, Marketing, Wheel 973  Words | 3  Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year...

    Advertising, Brand, Brand management 1678  Words | 5  Pages

  • Marketing Strategies of Nestle and Unilever

    low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the...

    Board of directors, Corporate governance, Corporate title 24560  Words | 77  Pages

  • Unilever Bangladesh Limited Report

    Unilever Bangladesh Limited    Historical Background Unilever Bangladesh Limited is a subsidiary of...

    Lever Brothers, Port Sunlight, Unilever 1504  Words | 5  Pages

  • The Corporate Portfolio Strategy of Unilever

    period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost...

    1990s, Brooke Bond, Henkel 1121  Words | 4  Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its...

    Dominance, Market segmentation, Marketing 2138  Words | 7  Pages

  • Marketing Strategies

    development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of...

    Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy A Marketing strategy is a way of achieving a marketing...

    Advertising, Brand, Consultative selling 625  Words | 3  Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a...

    Igor Ansoff, Management, Marketing 1477  Words | 6  Pages

  • Marketing Management. Analysis of Financial Statement. Unilever Pakistan Limited

    SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan...

    Cooking oil, Karachi, Lever Brothers 611  Words | 4  Pages

  • Unilever

    Decade of Organizational Change at Unilever What did Unilever's decentralized organizational structure make sense from the 1950s through the...

    1990s, 2000s, Business group 790  Words | 3  Pages

  • Operations strategy of HUL

     COMPANY OVERVIEW HUL or Hindustan Unilever is a corporate giant in the fast moving consumer goods industry in the Indian...

    Final goods, Good, Logistics 1707  Words | 7  Pages

  • Hul's Marketing Strategy for Nirma

    Assignment: Q 1. Based on the case study, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and...

    Brand, Detergent, Hindustan Unilever 1227  Words | 4  Pages

  • Marketing Strategy

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy...

    Case analysis, Case study, Marketing 1738  Words | 6  Pages

  • Study of Supply Chain Management of Hindustan Unilever Limited

    A Project Report On “Study of supply Channel Management of Hindustan Unilever...

    Distribution, Harish Manwani, Hindustan Unilever 2961  Words | 16  Pages

  • Unilever

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the...

    Agriculture, PG Tips, Rainforest Alliance 1131  Words | 4  Pages

  • Unilever

    ------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon, Pierre...

    Brand, Detergent, Laundry detergent 1312  Words | 4  Pages

  • Unilever

    Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY  Segmentation  Targeting ...

    Customer, Fast moving consumer goods, Final goods 322  Words | 11  Pages

  • Dove: An Almost Perfect Marketing Strategy

    Dove: An Almost Perfect Marketing Strategy In the mixture of all the advertisements we see in this day and age, it hard...

    Beauty, Human skin color, Marketing 1171  Words | 4  Pages

  • Hindustan Unilever Limited

    because there are some positive sides of the product and the company is also strong. After estimating the cost and sales I can say that it is profitable. So...

    Competitor analysis, Marketing, Marketing plan 3821  Words | 16  Pages

  • Unilever Bd

    Unilever Bangladesh 1. Economy and market condition of Bangladesh 2. Unilever History 1. Unilever was...

    Bangladesh, Bengali language, Dhaka 757  Words | 3  Pages

  • Hindustan Unilever Marketing Mix

    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents...

    Brand, Hindustan Unilever, Human skin color 7674  Words | 24  Pages

  • Marketing strategies of Marico

    which already have strong brand awareness, Marico is able to evade extensive investments in marketing activities when establishing their...

    Brand management, Developed country, Emerging markets 731  Words | 3  Pages

  • Case Study in Marketing Fmcg to Rural Consumer

    Hindustan Lever's Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and...

    Economy of India, Hindustan Unilever, India 1984  Words | 7  Pages

  • Hyundai Marketing Strategy

    Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai...

    Automobile industry in India, Automotive industry by country, Ford Motor Company 1053  Words | 4  Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    Economics terminology, Management, Marketing 1099  Words | 4  Pages

  • Strategy Marketing

    Strategy Marketing Macquariedale Organic Wines is a company that produces red and white wines. According to Adam (2012,...

    Anthroposophy, Biodynamic agriculture, Biodynamic wine 1926  Words | 6  Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154  Words | 7  Pages

  • Marketing Strategy

    Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link]...

    Marketing, Marketing plan, Marketing strategy 1689  Words | 6  Pages

  • Marketing Strategy

    Marketing Strategy Objectives Publix strives to meet the every needs of each individual customer. Their objective is to match...

    Advertising, Brand, Customer service 821  Words | 5  Pages

  • Unilever

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever...

    Clothing, Detergent, Gross margin 858  Words | 4  Pages

  • Unilever

    Department ♦Planning department ♦Costing department ♦Finance department ♦Payment department ♦Cash office ♦Wages & salaries department ♦Business...

    Division of labour, Flat organization, Management 2087  Words | 7  Pages

  • Marketing Strategies

    8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies, page 211) •...

    Distribution, Marketing, Marketing management 1763  Words | 6  Pages

  • Marketing Strategy

    Position Question 1. How Well is the Company’s Present Strategy Working? In evaluating how well a company’s present strategy...

    Competence, Human resource management, Management 2055  Words | 7  Pages

  • Marketing and Esprit Holdings Limited

    this project is to study the logistics and supply chain management of Esprit Holdings Limited (Esprit) in Hong Kong, Mainland China and...

    Esprit Holdings, Financial ratio, Financial ratios 518  Words | 3  Pages

  • Unilever Case Study - Foreign Trade

    What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were...

    Brand, Brand management, Competition 515  Words | 3  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55...

    American middle class, Dandruff, Hair care 318  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy...

    A Coruña, Bershka, Inditex 757  Words | 3  Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing...

    Business, Business marketing, Business-to-business 944  Words | 4  Pages

  • Marketing Strategy: Tide Detergent

     Marketing Strategy for Procter & Gamble’s Tide® Liquid Laundry Detergent Measure Trigger Paul...

    Brand, Laundry detergent, Marketing 1492  Words | 5  Pages

  • Marketing Strategy

    What is Offensive Marketing? When more than one company offers the same kind of product, each company only receives a percentage of all sales...

    Competition, Competitor analysis, Harley-Davidson 1873  Words | 6  Pages

  • Marketing Strategy

    Marketing 500 Assignment 2 Life Alert Marketing Strategy Strayer University Discuss the type of product the...

    Brand, Brand management, Branding 1301  Words | 4  Pages

  • Marketing Strategy

     Marketing Strategy Randolph McMindes Strategic Market Management (MGMT 449) Embry Riddle...

    Competitor analysis, Distribution, Market research 2332  Words | 10  Pages

  • Marketing and Unilever

    Study)Analysis of Comfort Vietnam EXECUTIVE SUMMARY Unilever is a fully multinational corporation with operating companies and factories...

    Brand, Brand management, Food 13257  Words | 36  Pages

  • Viral Marketing Strategy in Magnum Ice Cream

    Fundamentals of Marketing Viral Marketing Strategy in Magnum Ice Cream Miladunkarohmah IUP Business | 311367...

    Advertising, Indonesia, Marketing 1311  Words | 4  Pages

  • Marketing Strategy

    5. Marketing means solving problems of how best to meet customer needs. What were the mistakes Afjuz made in its former approach to...

    Competitor analysis, Consultative selling, Customer 768  Words | 3  Pages

  • Marketing Strategy

    Marvel enjoys third of profit by its licensing and distribution strategy to rule the market? When big entertainment industry and production...

    DC Comics, Marketing, Marvel Comics 1681  Words | 5  Pages

  • marketing strategy

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    Market segmentation, Marketing, Marketing management 1350  Words | 4  Pages

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