"Hindustan Unilever Limited Marketing Strategy" Essays and Research Papers

  • Hindustan Unilever Limited Marketing Strategy

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10,000 crores. The mission that inspires HUL's 36,000 employees, including about 1,350 managers...

    Advertising, Corporation, Harish Manwani 795  Words | 3  Pages

  • Hindustan Unilever Limited

    Path On December 16, 2005, Harish Manwani (Manwani), Chairman of Hindustan Lever Limited (HLL), India's largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01, 2006. |Having worked with HLL's UK based parent company - Unilever - for over 25 years, Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa, Middle East and Turkey). HLL has been experiencing...

    Harish Manwani, Hindustan Unilever, Lever Brothers 1628  Words | 6  Pages

  • Hindustan Unilever Limited HUL

    Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16,000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India's largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer...

    Better, Brand, Brand management 673  Words | 13  Pages

  • Hindustan Unilever Hindustan Unilever LimitedHUL Is

    Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company  Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd...

    BSE Sensex, Hindustan Unilever, Marketing 1293  Words | 5  Pages

  • Hindustan Unilever Ltd

    titled “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other diploma or degree of any university. The quotations of some professionals are accepted as it is, so as to accept their work in full without any interference. Chapter-1 Introduction Objective of the study The main objectives of the study of this project are:- * To study the growth and expansion of Hindustan Unilever...

    Harish Manwani, Hindustan Unilever, Unilever 912  Words | 6  Pages

  • Managing Hindustan Unilever Strategically

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY* Unilever is one of the world's oldest multinational companies. Its origin goes back to the 19lh century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses- In 2004, the Unilever 2010 strategic plan was...

    Board of directors, Fast moving consumer goods, Food 1351  Words | 4  Pages

  • Features of Hindustan Unilever Ltd

    Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai, Maharashtra, India Key people Harish Manwani (Chairman),Nitin Paranjpe (CEO and MD) Products Foods, beverages, cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16,500 (2011) Parent Unilever Plc (67%) ...

    BSE Sensex, Harish Manwani, Hindustan Unilever 581  Words | 3  Pages

  • Hindustan Unilever Ltd

    Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited, a fast moving consumer goods company, manufactures and sells home care, personal care, and food products in India and internationally. The company offers soaps, detergent bars, detergent powders, detergent liquids, scourers, etc.; and personal products, such as oral care, skin care, and hair care products, as well as deodorants, talcum powders, color cosmetic products, and Ayush health care and personal care products and services...

    Cosmetics, Harish Manwani, Henkel 1441  Words | 3  Pages

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ...

    Hamam, Harish Manwani, Hindustan Unilever 9895  Words | 38  Pages

  • Hul Business Strategy

    INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns...

    BSE Sensex, Companies listed on the Bombay Stock Exchange, Food companies of India 1105  Words | 4  Pages

  • Marketing and Unilever

    Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation, Targeting, Differentiation, and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is “TO ADD VATILTIY...

    Dandruff, Marketing, Rahim Yar Khan District 995  Words | 6  Pages

  • Hindustan Unilever Ltd: the Wheel Saga

    Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income...

    Laundry detergent, Marketing, Wheel 973  Words | 3  Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth' had special promise and forecast for success. The primary objective of this plan was to cull Unilever's ‘tail' brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers'...

    Advertising, Brand, Brand management 1678  Words | 5  Pages

  • Marketing Strategies of Nestle and Unilever

    low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the multinationals that are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991, many MNCs have entered India. Today, global companies having subsidiaries in India include Unilever, Nestle, BATA, Colgate Palmolive, Procter & Gamble, General Electric, General Motors...

    Board of directors, Corporate governance, Corporate title 24560  Words | 77  Pages

  • The Corporate Portfolio Strategy of Unilever

    period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover, the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core strategy” was adopted. The restructuring...

    1990s, Brooke Bond, Henkel 1121  Words | 4  Pages

  • Unilever Bangladesh Limited Report

    Unilever Bangladesh Limited    Historical Background Unilever Bangladesh Limited is a subsidiary of Unilever, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility...

    Lever Brothers, Port Sunlight, Unilever 1504  Words | 5  Pages

  • Marketing Strategies

    development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth, moderately competitive markets. However, to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio...

    Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market...

    Dominance, Market segmentation, Marketing 2138  Words | 7  Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies "At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche" (47). Market growth strategies "In the early growth stage, the marketing manager may choose from two additional strategic...

    Igor Ansoff, Management, Marketing 1477  Words | 6  Pages

  • Marketing Management. Analysis of Financial Statement. Unilever Pakistan Limited

    SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (A company incorporated...

    Cooking oil, Karachi, Lever Brothers 611  Words | 4  Pages

  • Unilever

    Decade of Organizational Change at Unilever What did Unilever's decentralized organizational structure make sense from the 1950s through the 1970s? Why did this structure start to create problems for the company in the 1980s. Discussion Question # 1 What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990s? Why do you think that this structure failed to cure Unilever's ills? Discussion Question #2 In the 2000s Unilever has switched to a structure based...

    1990s, 2000s, Business group 790  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy A Marketing strategy is a way of achieving a marketing objective. Marketing Tactics Marketing tactics are short-term actions to achieve the marketing strategy. For example: Marketing Objective – increase sales by 20% Marketing Strategy – selling the product in overseas markets. Marketing Tactic – Advertise the product in France and Spain first and then open up to other European countries if the campaign is successful. Examples of Marketing Strategy ...

    Advertising, Brand, Consultative selling 625  Words | 3  Pages

  • Hul's Marketing Strategy for Nirma

    Assignment: Q 1. Based on the case study, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Solution: Wheel Powder was launched by Hindustan Unilever Ltd. in 1987 in response to the success of Nirma detergent powder - a local Indian brand launched in 1977 by Karsanbhai Patel, a well known entrepreneur and philanthropist of Gujarat. Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior...

    Brand, Detergent, Hindustan Unilever 1227  Words | 4  Pages

  • Marketing Strategy

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3, pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:...

    Case analysis, Case study, Marketing 1738  Words | 6  Pages

  • Operations strategy of HUL

     COMPANY OVERVIEW HUL or Hindustan Unilever is a corporate giant in the fast moving consumer goods industry in the Indian market which was formed in 1933 as Lever Brothers India Limited. Its headquarter is in Mumbai, India. The company provides employment for more than 41,000 employees. With its 20 plus brands it announces its presence to various consumer segments. HUL covers about 6.4 million outlets in all over the country. The HUL products have made their presence in our country so strong...

    Final goods, Good, Logistics 1707  Words | 7  Pages

  • Study of Supply Chain Management of Hindustan Unilever Limited

    A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST, KONDHWA –SASWAD ROAD, KONDHWA (BK) PUNE-411048 ...

    Distribution, Harish Manwani, Hindustan Unilever 2961  Words | 16  Pages

  • Unilever

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agricultural...

    Agriculture, PG Tips, Rainforest Alliance 1131  Words | 4  Pages

  • Unilever

    ------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon, Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying...

    Brand, Detergent, Laundry detergent 1312  Words | 4  Pages

  • Hindustan Unilever Limited

    because there are some positive sides of the product and the company is also strong. After estimating the cost and sales I can say that it is profitable. So the higher authority should consider this marketing plan. Acknowledgement Thank you my course instructor Mr. Sohel Islam give me topic “Marketing plan of one products” and start us to research this topic and assure me that he will help me interested. Then we start this research and observe many unknown and sensitive subject. We are very glad...

    Competitor analysis, Marketing, Marketing plan 3821  Words | 16  Pages

  • Unilever

    Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY  Segmentation  Targeting  Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171,000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE...

    Customer, Fast moving consumer goods, Final goods 322  Words | 11  Pages

  • Dove: An Almost Perfect Marketing Strategy

    Dove: An Almost Perfect Marketing Strategy In the mixture of all the advertisements we see in this day and age, it hard to get noticed. A company needs to get creative and really expand its reach to grab the consumer’s attention. Dove, a subdivision of Unilever has definitely done that. ‘Campaigning For More Than Beauty’ is the Case Study to be discussed in this paper, trying to decide if Dove’s campaign actually accomplishes what it wants: More sales. In this day and age, to break through...

    Beauty, Human skin color, Marketing 1171  Words | 4  Pages

  • Unilever Bd

    Unilever Bangladesh 1. Economy and market condition of Bangladesh 2. Unilever History 1. Unilever was created in 1930 by the merger of the operations of British soap maker Lever Brothers. Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer products brands in foods, beverages, cleaning agents and personal care products. 2. Unilever BD Ltd.(UBL) The origin dates back to 1964, when the first Manufacturing operations were set up as a part of...

    Bangladesh, Bengali language, Dhaka 757  Words | 3  Pages

  • Hindustan Unilever Marketing Mix

    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in Tea, Processed Coffee, branded Wheat Flour, Tomato Products, and Ice cream, Soups, Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care ...

    Brand, Hindustan Unilever, Human skin color 7674  Words | 24  Pages

  • Marketing strategies of Marico

    which already have strong brand awareness, Marico is able to evade extensive investments in marketing activities when establishing their positioning in foreign markets. 3. Focus on Core Products and a neatly defined Target Group MNCs generally offer a broad portfolio of products which are present in various price segments. They adjust their products to country-specific needs and even cascade their marketing approaches down to regional habits. This diversity of target segments leads to a severely...

    Brand management, Developed country, Emerging markets 731  Words | 3  Pages

  • Hyundai Marketing Strategy

    Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL had emerged as the second largest car company in India. The case describes in detail the entry, product, pricing, distribution and promotional strategies of HMIL. The case briefs the challenges faced...

    Automobile industry in India, Automotive industry by country, Ford Motor Company 1053  Words | 4  Pages

  • Case Study in Marketing Fmcg to Rural Consumer

    Hindustan Lever's Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory, India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market, India enhances specific characteristics in many aspects: the consumer preference, marketing channel, market liquidity, distributors and manufactories, and so on. Therefore, administrators have to make decisions and strategies corresponding to this circumstance...

    Economy of India, Hindustan Unilever, India 1984  Words | 7  Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Economics terminology, Management, Marketing 1099  Words | 4  Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154  Words | 7  Pages

  • Marketing Strategy

    Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives, and the major route...

    Marketing, Marketing plan, Marketing strategy 1689  Words | 6  Pages

  • Unilever

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap, especially the market share of other brands. In current detergent powder market, Unilever products...

    Clothing, Detergent, Gross margin 858  Words | 4  Pages

  • Marketing Strategies

    8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies, page 211) • The marketing mix consists of four major elements: product, price, promotion and place. • Combined with these four Ps are people, processes and physical evidence to create the extended marketing mix. • Together, these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix...

    Distribution, Marketing, Marketing management 1763  Words | 6  Pages

  • Unilever

    Department ♦Planning department ♦Costing department ♦Finance department ♦Payment department ♦Cash office ♦Wages & salaries department ♦Business Support Department ♦Administration department Unilever Pakistan Ltd is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (a company incorporated in the United Kingdom) Fundamentals of Organization We often begin to describe a firms Structure by looking at its Organization Chart. Organizational Chart:- The reporting...

    Division of labour, Flat organization, Management 2087  Words | 7  Pages

  • Marketing and Esprit Holdings Limited

    this project is to study the logistics and supply chain management of Esprit Holdings Limited (Esprit) in Hong Kong, Mainland China and Oversea. Firstly, we will introduce the background of Esprit and readers will have a brief understanding about the history, the competitors of Esprit in Hong Kong. Secondly, we will analyze and clarify operation feature of Esprit. Thirdly, we will analyze the marketing strategy - SWOT analysis/ the best practice and problems of Esprit. Finally, we will have a...

    Esprit Holdings, Financial ratio, Financial ratios 518  Words | 3  Pages

  • Marketing Strategy

    Position Question 1. How Well is the Company’s Present Strategy Working? In evaluating how well a company’s present strategy is working, a manager has to start with what the strategy is; A low-cost leader strategy, A broad differentiation strategy, A best-cost provider strategy, A focused, or market-niche, strategy based on lower cost, A focused, or market-niche, strategy based on differentiation. While there’s merit in evaluating the strategy from a qualitative standpoint (its completeness, internal...

    Competence, Human resource management, Management 2055  Words | 7  Pages

  • Marketing Strategy

    Marketing Strategy Objectives Publix strives to meet the every needs of each individual customer. Their objective is to match Publix’s products and services offered with demands from their customers to assure competitive success. Throughout the marketing division, the department ensures the customers necessities or requests drive the design and performance for the products proposed. Additionally, the marketing strategies determined would maximize the long-term profits that are effectively implemented...

    Advertising, Brand, Customer service 821  Words | 5  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine, health, strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic...

    American middle class, Dandruff, Hair care 318  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest, worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually...

    A Coruña, Bershka, Inditex 757  Words | 3  Pages

  • Marketing Strategy

    What is Offensive Marketing? When more than one company offers the same kind of product, each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share,” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century, the Harley Davidson Company saw its market share...

    Competition, Competitor analysis, Harley-Davidson 1873  Words | 6  Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment, particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively manage such products. Evidently, a company needs...

    Business, Business marketing, Business-to-business 944  Words | 4  Pages

  • Unilever Case Study - Foreign Trade

    What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What were the drawbacks? For decades, Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously, with each subsidiary carrying out the...

    Brand, Brand management, Competition 515  Words | 3  Pages

  • Marketing Strategy: Tide Detergent

     Marketing Strategy for Procter & Gamble’s Tide® Liquid Laundry Detergent Measure Trigger Paul Lane Marketing 1001 Professor Norman Hansen February 20, 2010 Abstract Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring...

    Brand, Laundry detergent, Marketing 1492  Words | 5  Pages

  • Marketing Strategy

    Marketing 500 Assignment 2 Life Alert Marketing Strategy Strayer University Discuss the type of product the company will offer and identify its primary characteristics The type of product the company will offer is a bracelet called Life Alert band. The characteristics of this device are size and the ease of use along with a lifetime guarantee. The Life Alert band is light and portable that no one will even know it’s on his or her wrist. It’s the size of a thick rubber band and comes in different...

    Brand, Brand management, Branding 1301  Words | 4  Pages

  • Marketing Strategy

     Marketing Strategy Randolph McMindes Strategic Market Management (MGMT 449) Embry Riddle Aeronautical University Steve Jessup February 20, 2014 Abstract A marketing strategy stands as the foundation of an organizations success. It should be a dynamic and interactive process that if utilized effectively can allow an organization to focus its resources on the most obtainable opportunities. A good marketing strategy has several key components. These components...

    Competitor analysis, Distribution, Market research 2332  Words | 10  Pages

  • Marketing Strategy

    5. Marketing means solving problems of how best to meet customer needs. What were the mistakes Afjuz made in its former approach to marketing? What marketing strategy should Afjuz adopt to improve its performance on the British market? Give your reasons. Marketing is a mix of activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving...

    Competitor analysis, Consultative selling, Customer 768  Words | 3  Pages

  • Viral Marketing Strategy in Magnum Ice Cream

    Fundamentals of Marketing Viral Marketing Strategy in Magnum Ice Cream Miladunkarohmah IUP Business | 311367 2012 Viral Marketing Strategy in “Magnum” Over the years many customers in Indonesia are successfully influenced by advertising by either newsprint or electronic media. Now, the power of marketing is not by the advertising anymore, customers believe more on what people said. Nowadays, customers have more power compared to the past. It is triggered by the development of alternative...

    Advertising, Indonesia, Marketing 1311  Words | 4  Pages

  • Marketing and Unilever

    Study)Analysis of Comfort Vietnam EXECUTIVE SUMMARY Unilever is a fully multinational corporation with operating companies and factories scattering all around the world, and manufacture foods, beverages, cleaning agents and personal care products. Unilever owns more than 400 brands but its 13 “billion-dollar brands” fall mostly into two categories: Food and Beverage, and Home and Personal Care. Unilever started its operation in Vietnam in 1995. Since then, Unilever Vietnam (UVN) has achieved a strong and rapid...

    Brand, Brand management, Food 13257  Words | 36  Pages

  • marketing strategy

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Market segmentation, Marketing, Marketing management 1350  Words | 4  Pages

  • Marketing Strategy

    Marvel enjoys third of profit by its licensing and distribution strategy to rule the market? When big entertainment industry and production houses are getting billions how much Marvel gets in its pocket? Every character comes to an end, how Marvel is going to cope with its aging characters and in an age where characters rise to rocket high success no doubt but their sustainability is questionable. To answer all these questions, this marketing assignment will discuss the problematic situation faced by...

    DC Comics, Marketing, Marvel Comics 1681  Words | 5  Pages

  • International Marketing Strategy of Metafab Ltd

    1.0 Introduction In today’s global village most businesses are growing internationally. Multinational Enterprises such as Nestle, Unilever, Matafab and the likes directly investment in foreign countries are very popular because most companies operate in different countries (Hill, 2008).This paper is an ev0aluation of Matafab’s present foreign market strategies. In the face of globalisation and an increasingly interconnected world, many firms attempt to expand their sales into foreign markets...

    Distribution, International trade, Marketing 2583  Words | 7  Pages

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