• Resaerch Project Report
    qualified scientists and technologists, many with post-doctoral experience acquired in the US and Europe. OBJECTIVES OF STUDY * To identify the marketing strategies and policies of Hindustan Unilever Limited * To analyse the influence of rival company’s strategies on the performance of...
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  • Presentation
    the rural areas is concerned it has risen by almost 18% in the current scenario. The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. The company that leads the shampoo market in India is Hindustan Unilever Limited. The top three most sought after brands Sunsilk, Dove and...
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  • Hul Strategies
    ITM Business School, Navi Mumbai Programme: PGDM (IB) Case Study on “Hindustan Unilever Strategies” Date: 11TH Feb 2011 Submitted by:Pracheta Talwar 20 Sagarika Roy 28Saurabh Mehta 32Amit Agarwal 34Mohamad Aftab...
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  • Managing Hindustan Unilever Strategically
    Lever to Hindustan Unilever. The shift in the strategic decision-making power from the subsidiary to headquarters could however, prove to be double-edged sword. An example could be of HUL adopting Unilever's global strategy of focussing on a limited number of products, called the 30 power brands...
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  • Behaviour Towards Products of Hindustan Unilever Ltd (Hul)
    perception, and • Brand image in the eyes of consumers • Marketing leaders • Interest of consumers REVIEW OF LITERATURE Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever. Both Unilever and HUL have established...
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  • Hindustan Unilevel Limited
    Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan...
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  • Hul Marketing
    requirement in order to attract more customers so as to maintain a substantial growth in the market. The topic given to me was: “Marketing Strategies of HINDUSTAN UNILEVER LIMITED ” I have tried to put my best efforts to complete this task on the basis of skill that I have achieved during my studies...
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  • Hul Business Strategy
    INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani...
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  • Sales Distribution
    EXECUTIVE SUMMARY Hindustan Unilever Limited has been a major player in Indian beverage market, with its strong brands of tea like TajMahal, Lipton etc. and in coffee with its brand BRU. With its brand Lipton, HUL marked its entry into vending solutions market a decade earlier. Out-of-Home as...
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  • Fhgh
    Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians.HUL works to create a better future every day and helps people feel good, look good and get more...
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  • Hul Report
    1 Introduction Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow...
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  • Mba Marketing
    and span a host of categories, such as soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. This Study Is Undertaken To Analyse Of Product Line Decisions Taken By Hindustan Unilever Limited”. Product lining is the marketing strategy of offering...
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  • Hindustan Group
    HINDUSTAN UNILEVER LIMITED ‘THE BEST CORPORATE COMMUNICATOR’ Introduction Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer...
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  • Marketing Strategies of Nestle and Unilever
    marketing practices are implemented to get the desired outcome, that is profit, so there is a need to study how these MNC’s adapt to Indian markets. 1.3 Objective of the study * To identify and compare the marketing strategies of Hindustan Unilever Limited and Nestle India * To identify...
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  • Hindustan Unilever
    but separate marketing operations. 1947 Pond's Cold Cream launched. 1951 Mr. Prakash Tandon becomes first Indian Director. Shamnagar, Tiruchy, and Ghaziabad Vanaspati factories bought. 1955 65% of managers are Indians. 1956 Three companies merge to form Hindustan Unilever Limited, with 10% Indian...
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  • Hindustan Unilever
    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited...
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  • Marketing Plan
    people, and there is a separate process involved in it. (Hannagan: 2005) Conclusion To build up an effective marketing strategy, Hindustan Unilever needs to focus on few factors namely, Branding and maintaining a high brand portfolio in the market, building customer relationship and different...
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  • Hindustan Unilever Ltd
    thankfulness and heart full sense of indebtedness to my Declaration This is to certify that the material embodied in the term paper titled “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full...
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  • Product Management
    lovely fairness cream and its segmentation strategy. And also about the company and the different products and about its product line. ABOUT THE COMPANY Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company...
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  • Marketing Plan
    PROJECT REPORT ON “INTEGRATED MARKETING COMMUNICTION OF LUX SOAP BY HINDUSTAN UNLEVER LIMITED” Submitted by Lalit Kothari 17028 Ravi Kumar 17041 Soniya Yadav 17048 Faculty Prof. Dr. Madhavi Pandya Siva Sivani Institute of Management Kompally, Secunderabad (2008-2010) 1|P ag e...
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