Hindustan Unilever Limited Marketing Strategy Essays and Term Papers

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: ...

    9895 Words | 38 Pages

  • Hindustan Unilever Limited

    the cost and sales I can say that it is profitable. So the higher authority should consider this marketing plan. Acknowledgement Thank you my course instructor Mr. Sohel Islam give me topic “Marketing plan of one products” and start us to research this topic and assure me that he will help me interested...

    3821 Words | 16 Pages

  • Hindustan Unilever Limited

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three...

    795 Words | 3 Pages

  • Hindustan Unilever Limited

    (Manwani), Chairman of Hindustan Lever Limited (HLL), India's largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01, 2006. |Having worked with HLL's UK based parent company - Unilever - for over 25...

    1628 Words | 6 Pages

  • Hindustan Unilever Marketing Mix

    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in...

    7674 Words | 24 Pages

  • Study of Supply Chain Management of Hindustan Unilever Limited

    A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem...

    2961 Words | 16 Pages

  • Marketing Strategies of Nestle and Unilever

    huge natural resources, and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the multinationals that are operating in India have business models that are tailor-made to local markets...

    24560 Words | 77 Pages

  • Coca Cola Limited Marketing Strategy

    Marketing Communication Objectives and Strategies of Coca Cola Limited Contents 1.0. Introduction Coca Cola Limited is one of the leading soft drinks companies which are operating around the world. The company was started in 1886 and is running successfully for 125 years. Bell (2003) claimed...

    5346 Words | 20 Pages

  • Marketing Strategies of Indiabulls Security Limited

    businesses consider as stakeholders. It helps businesses develop more successful business strategies and also build a lasting and fruitful relationship thereby competing well in the industry.CRM is principally a strategy, though more popularly thought of as technology. One without the other will not achieve...

    3774 Words | 12 Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth' had special promise and forecast for success. The primary objective of this plan was to cull Unilever's ‘tail' brands and place extra...

    1678 Words | 5 Pages

  • Marketing Strategies for Low Income Consumers Unilever

    MG506 Global Marketing Unilever in Brazil (1997-2007) ‘Marketing Strategies for LowIncome Consumers’ Lecturer: Date: X X Group E: Cian Corbett David Mc Weeney Seánpaul Walsh xxx xxx xxx Contents: 1. Introduction 2. Brazil 3. North-East Market Attractiveness 4. Brand Portfolio 5. Options...

    448 Words | 2 Pages

  • Unilever Brazil marketing strategy for low-income consumer

    Unilever in Brazil Case Write Up Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning...

    440 Words | 2 Pages

  • A Detail Report of Hindustan Unilever

    Hindustan Unilever Limited Hindustan Unilever Limited (HUL) is one of the largest fast moving consumer goods company in India. The company, a subsidiary of Unilever, sells Foods and Home and Personal Care brands in about 100 countries worldwide. The company, along with its subsidiaries, is engaged...

    6948 Words | 29 Pages

  • Unilever in Brazil: Marketing Strategies for Low-Income Customers

    Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end, then it could...

    12810 Words | 47 Pages

  • Managing Hindustan Unilever Strategically

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY* Unilever is one of the world's oldest multinational companies. Its origin goes back to the 19lh century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food...

    1351 Words | 4 Pages

  • Hindustan Unilever Ltd.

    Report on Strategic Management of HINDUSTAN UNILEVER LIMITED Presented by Group 1 Name Roll No. Milind Chandane 09 Sunita Kadam 14 Samrat Mazumder 28 Kaushal...

    10963 Words | 48 Pages

  • HINDUSTAN UNILEVER LTD

    5. Production/Operations: Products/services offered, layout of the facility, quality control, material planning and control, future plans. 6. Marketing: Areas of operation, competitors, market share, advertising and sales promotion. 7. Strengths and Weakness of the organisation. 8. Suggestion...

    1930 Words | 16 Pages

  • Marketing Strategy of Central Electronics Limited (Cel)

    TITLE OF RESEARCH PAPER - MARKETING STRATEGY OF CENTRAL ELECTRONICS LIMITED (CEL) Name of Author Priti Satija – Research Scholar Singhania University Under Supervision of Dr. Sunil Sharma CEL (Central Electronics Limited) is a giant public sector undertaking of the Central Government. The researcher...

    1841 Words | 8 Pages

  • Hindustan Unilever Ltd

    thankfulness and heart full sense of indebtedness to my Declaration This is to certify that the material embodied in the term paper titled “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other...

    912 Words | 6 Pages

  • Hindustan Unilever Ltd.

    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands...

    406 Words | 2 Pages