"Hindustan Unilever Limited Marketing Strategy" Essays and Research Papers

  • Hindustan Unilever Limited

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited...

    Advertising, Corporation, Harish Manwani 795 Words | 3 Pages

  • Hindustan Unilever Limited HUL

    Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The...

    Better, Brand, Brand management 673 Words | 13 Pages

  • Hindustan Unilever Limited

    Path On December 16, 2005, Harish Manwani (Manwani), Chairman of Hindustan Lever Limited (HLL), India's largest fast moving...

    Harish Manwani, Hindustan Unilever, Lever Brothers 1628 Words | 6 Pages

  • Managing Hindustan Unilever Strategically

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY* Unilever is one of the world's oldest multinational companies. Its...

    Board of directors, Fast moving consumer goods, Food 1351 Words | 4 Pages

  • Hindustan Unilever Ltd

    titled “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my...

    Harish Manwani, Hindustan Unilever, Unilever 912 Words | 6 Pages

  • Features of Hindustan Unilever Ltd

    Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry...

    BSE Sensex, Harish Manwani, Hindustan Unilever 581 Words | 3 Pages

  • Hindustan Unilever Ltd

    Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited, a fast moving...

    Cosmetics, Harish Manwani, Henkel 1441 Words | 3 Pages

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan...

    Hamam, Harish Manwani, Hindustan Unilever 9895 Words | 38 Pages

  • Hul Business Strategy

    INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever...

    BSE Sensex, Companies listed on the Bombay Stock Exchange, Food companies of India 1105 Words | 4 Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year...

    Advertising, Brand, Brand management 1678 Words | 5 Pages

  • Hindustan Unilever Ltd: the Wheel Saga

    Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above, critically...

    Laundry detergent, Marketing, Wheel 973 Words | 3 Pages

  • Marketing Strategies of Nestle and Unilever

    low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the...

    Board of directors, Corporate governance, Corporate title 24560 Words | 77 Pages

  • The Corporate Portfolio Strategy of Unilever

    period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost...

    1990s, Brooke Bond, Henkel 1121 Words | 4 Pages

  • Unilever Bangladesh Limited Report

    Unilever Bangladesh Limited    Historical Background Unilever Bangladesh Limited is a subsidiary of...

    Lever Brothers, Port Sunlight, Unilever 1504 Words | 5 Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its...

    Dominance, Market segmentation, Marketing 2138 Words | 7 Pages

  • Marketing Management. Analysis of Financial Statement. Unilever Pakistan Limited

    SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan...

    Cooking oil, Karachi, Lever Brothers 611 Words | 4 Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a...

    Igor Ansoff, Management, Marketing 1477 Words | 6 Pages

  • Unilever

    Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product...

    Business, Distribution, Industry information 700 Words | 7 Pages

  • Hul's Marketing Strategy for Nirma

    Assignment: Q 1. Based on the case study, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and...

    Brand, Detergent, Hindustan Unilever 1227 Words | 4 Pages

  • Unilever

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the...

    Agriculture, PG Tips, Rainforest Alliance 1131 Words | 4 Pages

  • Dove: An Almost Perfect Marketing Strategy

    Dove: An Almost Perfect Marketing Strategy In the mixture of all the advertisements we see in this day and age, it hard...

    Beauty, Human skin color, Marketing 1171 Words | 4 Pages

  • Study of Supply Chain Management of Hindustan Unilever Limited

    A Project Report On “Study of supply Channel Management of Hindustan Unilever...

    Distribution, Harish Manwani, Hindustan Unilever 2961 Words | 16 Pages

  • Hindustan Unilever Limited

    because there are some positive sides of the product and the company is also strong. After estimating the cost and sales I can say that it is profitable. So...

    Competitor analysis, Marketing, Marketing plan 3821 Words | 16 Pages

  • Hindustan Unilever Marketing Mix

    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents...

    Brand, Hindustan Unilever, Human skin color 7674 Words | 24 Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    1099 Words | 4 Pages

  • Hyundai Marketing Strategy

    Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai...

    Automobile industry in India, Automotive industry by country, Ford Motor Company 1053 Words | 4 Pages

  • Case Study in Marketing Fmcg to Rural Consumer

    Hindustan Lever's Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and...

    Economy of India, Hindustan Unilever, India 1984 Words | 7 Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154 Words | 7 Pages

  • Unilever

     Unilever Emily Romero Introduction: Unilever is a...

    Competition, Corporation, Division 873 Words | 3 Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55...

    American middle class, Dandruff, Hair care 318 Words | 3 Pages

  • Unilever Case Study - Foreign Trade

    What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were...

    Brand, Brand management, Competition 515 Words | 3 Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is...

    Advertising, Coca-Cola, Marketing 864 Words | 3 Pages

  • International Marketing Strategy

    MARKETING ESSAY In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to...

    International trade, Market segmentation, Marketing 1730 Words | 6 Pages

  • Marketing Strategy: Tide Detergent

     Marketing Strategy for Procter & Gamble’s Tide® Liquid Laundry Detergent Measure Trigger Paul...

    Brand, Laundry detergent, Marketing 1492 Words | 5 Pages

  • Swot Analysis on Hindustan Unilever

    According to the study made by me, HLL has basic problems but which have to be dealt with planned strategy. Now we got to see where the problem...

    City, Population, Problem solving 1222 Words | 3 Pages

  • Viral Marketing Strategy in Magnum Ice Cream

    Fundamentals of Marketing Viral Marketing Strategy in Magnum Ice Cream Miladunkarohmah IUP Business | 311367...

    Advertising, Indonesia, Marketing 1311 Words | 4 Pages

  • Unilever in India- Hindustan Lever’s Project Shakti

    among the human kind. But nowadays, due to the pressure from the media and public, business is not only required but obligated to operate in a more...

    Corporate social responsibility, Economics, Fast moving consumer goods 1628 Words | 5 Pages

  • International Marketing Strategy of Metafab Ltd

    1.0 Introduction In today’s global village most businesses are growing internationally. Multinational Enterprises such as Nestle, Unilever,...

    Distribution, International trade, Marketing 2583 Words | 7 Pages

  • Marketing Strategy, Penetration Strategy

    pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then...

    Apple Inc., Brand management, IPod 1577 Words | 5 Pages

  • Unilever in Brazil

    The goal of Unilever Brazil is to target the low income consumers, in order to gain market share among this segment they should develop an...

    684 Words | 3 Pages

  • marketing strategy

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    Market segmentation, Marketing, Marketing management 1350 Words | 4 Pages

  • Dabur Limited Marketing Analysis

    This report aims at analyzing and reporting on the marketing strategies of Dabur India Ltd (DIL) for the brand Dabur...

    Dabur, Kings XI Punjab, Marketing 1423 Words | 6 Pages

  • Marketing Strategies

    competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of...

    Customer, Customer service, Marketing 1123 Words | 3 Pages

  • Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought,...

    Advertising, Corporation, Developing country 1840 Words | 6 Pages

  • Marketing Strategy

    Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product, place, price and promotion....

    Marketing, Marketing strategy, Online shopping 2181 Words | 6 Pages

  • The Importance of Marketing Strategy

    importance of marketing strategy Gaining the competitive edge with Integrated Marketing Communications (IMC)...

    Communication, Management, Marketing 1018 Words | 4 Pages

  • The Anatomy of Marketing Positioning Strategy

    The Anatomy of Marketing Positioning Strategy in local Genesis Fitness Club Research has found that today’s organizations are...

    Gym, Health club, Physical exercise 1220 Words | 5 Pages

  • Marketing Strategy of Mcdonalds

    the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand...

    Burger King, Fast food, Hamburger 1979 Words | 7 Pages

  • Customer-Driven Marketing Strategy:

    A REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO....

    Market segmentation, Marketing, Marketing strategy 1125 Words | 7 Pages

  • Marketing Strategy

    SWOT analysis is effective tool for management to form company’s situation analysis in order to focusing company’s marketing...

    Automobile, Automotive industry, Ford Motor Company 1575 Words | 7 Pages

  • Marketing Strategy on Indonesia

    Marketing Strategy: McDonalds in Indonesia The company I choice to do a marketing strategy on was...

    Distribution, Fast food, Marketing 1148 Words | 4 Pages

  • Unilever Ice Cream Business

    Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo...

    Advertising, Brand, Brand management 1413 Words | 5 Pages

  • Marketing Strategy Paper

    University of Phoenix Marketing Strategy Paper A business must be highly competitive in the business markets today. For a...

    Academic degree, Business, Higher education 1460 Words | 5 Pages

  • Behaviour Towards Products of Hindustan Unilever Ltd (Hul)

    A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial...

    Brooke Bond, Fast moving consumer goods, Harish Manwani 4666 Words | 21 Pages

  • Marketing Strategies

    Marketing Strategies – Midterm 1. The five types of customer needs are: Stated needs, Real needs, Unstated needs, Delight...

    A Great Way to Care, Fundamental human needs, Market research 2122 Words | 6 Pages

  • Hindustan Unilever Ltd.

    Management of HINDUSTAN UNILEVER LIMITED Presented by Group 1 Name...

    Food, Harish Manwani, Hindustan Unilever 10963 Words | 48 Pages

  • Marketing Mix of Hindustan Uniliver

    The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when...

    Advertising, Fast food restaurant, Hamburger 1295 Words | 4 Pages

  • Social Media in Marketing Strategy

    Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional...

    Advertising, Brand, Facebook 2161 Words | 7 Pages

  • Marketing Plan of Lipton Ice Tea

    Marketing Plan: Lipton Ice Tea Industry Analysis In 2005, the tea industry reached the $1.7 billion category and it is expected to continue...

    Iced tea, Lipton, Marketing 2369 Words | 7 Pages

  • Marketing strategy assignment

    Marketing Strategy MKT – 306 Assignment Guide – 2013 -14 Module Leader: Sudipta Das Email: sudipta.das@sunderland.ac.uk...

    Abbas Kiarostami, Cut, copy, and paste, Marketing 1405 Words | 7 Pages

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