Hindustan Unilever Limited Marketing Strategy Essays and Term Papers

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: ...

    9895 Words | 38 Pages

  • Hindustan Unilever Limited

    the cost and sales I can say that it is profitable. So the higher authority should consider this marketing plan. Acknowledgement Thank you my course instructor Mr. Sohel Islam give me topic “Marketing plan of one products” and start us to research this topic and assure me that he will help me interested...

    3821 Words | 16 Pages

  • Hindustan Unilever Limited

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three...

    795 Words | 3 Pages

  • Hindustan Unilever Limited

    (Manwani), Chairman of Hindustan Lever Limited (HLL), India's largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01, 2006. |Having worked with HLL's UK based parent company - Unilever - for over 25...

    1628 Words | 6 Pages

  • Hindustan Unilever Limited

    India Equity Research | FMCG Company Update HINDUSTAN UNILEVER Correction overdone; aggressive stance is the right way to go Higher ad spending to prop up volumes and market share Hindustan Unilever’s (HUL) first level of aggression was to increase ad spends from 12.5% in Q1FY10 to 13...

    6560 Words | 22 Pages

  • Hindustan Unilever Marketing Mix

    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in...

    7674 Words | 24 Pages

  • Study of Supply Chain Management of Hindustan Unilever Limited

    A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem...

    2961 Words | 16 Pages

  • Marketing Strategies of Nestle and Unilever

    huge natural resources, and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the multinationals that are operating in India have business models that are tailor-made to local markets...

    24560 Words | 77 Pages

  • Hindustan Unilever

    INDIAN RAILWAY & HINDUSTAN UNILEVER LTD. MILIND PURAV-36 ROSHAN FERNANDES-37 PALAK SHAH-38 NILESH MISHRA-39 SAURABH TIWARI-40 PANKAJ GOYAL-41 What Is Monopoly A firm is considered a monopoly if • It is sole seller of its product • Product does not have close substitutes. INDIAN RAILWAYS –...

    1324 Words | 8 Pages

  • Hindustan Unilever

    Hindustan Unilever Limited Hindustan Unilever Limited also called Hindustan Lever Limited (HLL) was established in 1933 as Lever Brothers India Limited. Hindustan Lever Limited (HLL) is India's largest Fast Moving Consumer Goods Company, with a customer base of 2 out of every 3 Indian in the category...

    6041 Words | 23 Pages

  • Hindustan Unilever

    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through...

    1389 Words | 5 Pages

  • Marketing Strategies of Indiabulls Security Limited

    businesses consider as stakeholders. It helps businesses develop more successful business strategies and also build a lasting and fruitful relationship thereby competing well in the industry.CRM is principally a strategy, though more popularly thought of as technology. One without the other will not achieve...

    3774 Words | 12 Pages

  • Coca Cola Limited Marketing Strategy

    Marketing Communication Objectives and Strategies of Coca Cola Limited Contents 1.0. Introduction Coca Cola Limited is one of the leading soft drinks companies which are operating around the world. The company was started in 1886 and is running successfully for 125 years. Bell (2003) claimed...

    5346 Words | 20 Pages

  • Hindustan Unilever

    Winning in the market place While General Trade will continue to be the primary channel for distribution addressing diverse consumers across both urban and rural markets, Modern Trade is an emerging channel for the future and winning in this channel is one of the key priorities for us.We invested...

    272 Words | 2 Pages

  • Hindustan Unilever

    Hindustan Lever: Rural Marketing Initiatives Hindustan Lever Ltd. (HLL) stands first among the FMCG companies in terms of creating brand awareness and penetration in the rural households of India, followed by Nirma and Colgate-Palmolive. To achieve this distinction, HLL worked hard to initiate and...

    3646 Words | 11 Pages

  • A Detail Report of Hindustan Unilever

    Hindustan Unilever Limited Hindustan Unilever Limited (HUL) is one of the largest fast moving consumer goods company in India. The company, a subsidiary of Unilever, sells Foods and Home and Personal Care brands in about 100 countries worldwide. The company, along with its subsidiaries, is engaged...

    6948 Words | 29 Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth' had special promise and forecast for success. The primary objective of this plan was to cull Unilever's ‘tail' brands and place extra...

    1678 Words | 5 Pages

  • Unilever in Brazil: Marketing Strategies for Low-Income Customers

    Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end, then it could...

    12810 Words | 47 Pages

  • Unilever Brazil marketing strategy for low-income consumer

    Unilever in Brazil Case Write Up Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning...

    440 Words | 2 Pages

  • Marketing Strategies for Low Income Consumers Unilever

    MG506 Global Marketing Unilever in Brazil (1997-2007) ‘Marketing Strategies for LowIncome Consumers’ Lecturer: Date: X X Group E: Cian Corbett David Mc Weeney Seánpaul Walsh xxx xxx xxx Contents: 1. Introduction 2. Brazil 3. North-East Market Attractiveness 4. Brand Portfolio 5. Options...

    448 Words | 2 Pages