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A study
On
Knowledge Enhancement of Financial professionals through Financial Newspapers (Special focus on CA/CS/Stock Broker/Banker)

SUMMER INTERNSHIP PROJECT REPORT

Submitted by,
Sushanta Chakraborty
Enrolment No.: 030206036

POST GRADUATE DIPLOMA IN MANAGEMENT
(PGDM)
2012-14

UNITEDWORLD SCHOOL OF BUSINESS, AHMEDABAD
8TH JULY, 2013
ACKNOWLEDGEMENT

I take this opportunity to extend my sincere thanks to Unitedworld School of Business, Ahmedabad and Hindustan Times (MINT) for offering a unique platform to earn exposure and garner knowledge in the field of Sales and Marketing.

First of all, I extend my heartfelt gratitude to my project guide Mr. Hemang Gandhi, Deputy Manager, Circulation at Gujarat Region for having made my summer training a great learning experience by giving me his guidance, insights and encouragement which acted as a continuous source of support for me during this entire period. I would also like to thank Mr. Hardik Joshi, Senior Manager, Gujarat Region for her his and guidance in every step of my internship, without which the success of this project wouldn’t had been possible.

I would also like to express my profound gratitude to my faculty guide Prof. Prashant P Jani for his constructive support during the summer internship period, which leads to successful completion of my internship at MINT, Ahmedabad.

Place: - Sushanta Chakraborty
Date: -PGDM, 2012-14
Unitedworld School of Business

CERTIFICATE

This is to certify that SUSHANTA CHAKRABORTY student of PGDM (2012-2014 batch) at Unitedworld school of business has prepared a Summer Internship Project Report on “Knowledge Enhancement of Financial professionals through Financial Newspapers (Special focus on CA/CS/Stock Broker/Banker)” at MINT- a Financial newspaper from HINDUSTAN TIMES LTD. in partial fulfilment of two years full-time post graduate diploma Programme approved by AICTE. This project work has been undertaken under my supervision and found satisfactory.

Date:________________ Prof. Prashant P. Jani

Place: Uvarsad, Gandhinagar Unitedworld school of business Ahmedabad

DECLARATION

I hereby declare that project Titled “A study on Knowledge Enhancement of Financial professionals through Financial Newspapers (Special focus on CA/CS/Stock Broker/Banker)” is an original piece of research work carried out by me under the guidance and supervision of Mr. Hemang Gandhi, Deputy Manager, Circulation, MINT and Prof. Prashant P Jani and it was not submitted to any other organisation, university or institutions or published any time before. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfilment of the requirement of PGDM to our college.

Table of Contents
A. The preliminary section
* Title page1
* Acknowledgement2
* Approval of the faculty guide3
* Declaration of the trainee/intern4
* Table of contents5
* List of tables6
* List of figures7
B. The main section
* Introduction
i. Print Media8
ii. About the Newspaper10
iii. About Hindustan Times12
iv. Journey of Hindustan Times14
v. Values, Mission and Vision17
vi. Organisational Hierarchy20
vii. Awards and Achievement21
viii. Products of Hindustan Times22
ix. Brief about MINT23
x. SWOT Analysis28
xi. BCG and PEST analysis30
xii. Comparison between MINT and Others31
xiii. Sales and distribution33
* Research Methodology36
* Data Analysis and Interpretation37...
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