SUBMITTED BY: PUNIT GUPTA
ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES
The feeling of acknowledging something and expressing it in words are two different things altogether. It is our weakness, but we honestly admit that when we truly wish to express our warm gratitude and indebt ness towards somebody concerned, we are always at a loss of words.
We gratefully take this opportunity to express our gratitude and indebtedness to our most able guide Mrs. NIDDHI TANDON for his active interest, timely encouragement, valuable suggestions and unceasing assistance and creative criticism at every stage of this project. We would like to thank our institute HT MEDIA LTD. for providing us with this opportunity to undertake this project.
Table of Contents
Chapter 1. Introduction
2. Title of the Project
3. Rationale of Study
Chapter II. Objectives & Scope of Study
Chapter III. Review of Literature/Theoretical Perspectives
Chapter IV. Research Methodology
Chapters V, VI, ---- Observations, Data Collection, Analysis, and Interpretation
Mint is the business daily launched by HT Media Ltd. With the collaboration of the Wall Street Journal which is the most authoritative business daily in the world of newspaper for over 100 year. It is the world’s largest and most respected business news platform. The purpose behind mint was the robust growth of the Indian economy as is evident in the growing stock market. This long-term segment growth opened up an opportunity for a high quality daily newspaper. Although the business newspaper market was mainly dominated by economic times however there was a huge untapped potential for a high quality daily. And this is where HT, in collaboration with the Wall Street Journal, came out with HT Mint.
Media Industry comprises of newspaper, television, outdoor, magazine, radio, internet and cinema. Indian Media and Entertainment Industry have out performed the Indian Economy & is one of the fastest growing sectors in India. It is rising on the back of economic growth and rising income levels. The current size of the industry is estimated at $7.7 billion and is expected to grow at a CAGR of 19% for the next 5 years.
|Industry |2006 ($ Bn) |% share |’05-10 CAGR |FDI Limit | |TELEVISION |3.7 |42% |24% |49% | |FILMED ENTERTAINMENT |1.7 |20% |18% |100% | |RADIO |O.1 |1% |32% |20% | |MUSIC |0.2 |2% |1% |100% | |LIVE ENTERTAINMENT |0.2 |2% |18% |100% | |PRINT MEDIA |2.6 |30% |12% |100% | |OUT-OF-HOME MEDIA |0.2 |3% |14% |100% |...