Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was established in the Vile Parle suburb of Mumbai‚ in 1929. It began manufacturing biscuits in 1939. In
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a) Parle Products has been India`s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even the remotest villages of India‚ the company has definitely come a very long way since its inception. b) Many of the Parle products - biscuits or confectioneries‚ are market leaders in their category and have
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Ton. Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even to the remotest villages of India‚ the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries‚ are market leaders in their category and
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manufacture and sale of biscuits and coffee mix. Its products include cream crackers‚ crackers‚ marie biscuits‚ sandwiches‚ cookies‚ and assorted biscuits as well as in-comix. Other than that‚ the company also involves in the sales and distribution of biscuits‚ confectionery and other foodstuff. Besides the domestic market‚ Hup Seng also exports their products to over 40 countries in Asia‚ Europe‚ America‚ Africa‚ and Mid-Asia. Being one of the Malaysia’s leading biscuit manufacturers‚ Hup Seng
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Chapter 7 BISCUIT INDYSTRY ANALYSIS AND MODELS 7.1. PESTL Analysis: s Explanation In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). The "radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function
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The Sweet Success of Oreo in India Word Count: 2989 March 12‚ 2012 IESE Business School Avenida Pearson‚ 21 Barcelona‚ 08034 (+34) 93 253 42 00 Web: www.iese.edu 2 COMPANY OVERVIEW1 Kraft Foods‚ Inc. is an American multinational confectionary‚ food and beverage conglomerate. Kraft is the second largest food company in the world with 2011 revenues of $54‚365 million. Approximately 60% of Kraft’s revenues are generated from outside of the US‚ with the developing markets playing
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survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in addition to sweets and toffees having already established a reputation for quality‚ the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle
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Arnott’s best selling products‚ Tim Tam Biscuits. Arnott’s created the product as an easy to eat snack while on the go or as an after dinner snack. The easy to open soft packaging ensures that the product is for people on the go and thus Arnott’s are able to broaden their consumer base. To avoid the risk of diluting or changing the meaning of the core brand (Tim Tam Biscuits) Arnott’s have maintained similar colours on their packaging to that of Tim Tam Biscuits. The use of warm brown tones and eclipses
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A Report On Industrial Visit At Lao More Biscuit (A contract manufacturing unit) Submitted By :- Patel Darshit A. F.Y.B.B.A. DIVISION:- A ROLL NO. :- 55 Submitted To :- Shri Chimanbhai Patel Institute Of Business Administration 2012-2013 PREFACE About Industrial Visit * Management is the backbone of any organization where me has to equip with the subject ‚ essential facts and figures and other efficiently in the branches of an industry . Management shows the success
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britannia - project report CONTENTS Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure Word of Thanks PREFACE To start any business the success entirely
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