in 1929 in British India. It was owned by the Chauhan family of Vile Parle‚ Mumbai. Parle began manufacturing biscuits in 1939. In 1947‚ when India became independent‚ the company launched an ad campaign‚ showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into three separate companies‚ owned by the
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CITY (A SURVEY ON BISCUIT )” I assure that the information given by you are strictly used for academic purpose only. I request you to help me in gathering information by filling up yhe following information. Thank you‚ Abhishek sojitra Bhagwan mahavir business administration Top of Form 1) Do you eat biscuit? Yes No 2) Select your likely tastes for biscuit? Sweet Salty Sweet & Salty Cream biscuit Others
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[pic] MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI By KUMAR. D (Reg No: 875144232) of rec A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION MAY 2012 Mepco Schlenk Engineering College Department of Management Studies MBA –Main Project December 2012 – April 2012 BONAFIDE CERTIFICATE
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emerged in british dominated India at Parle‚ world’s largest selling biscuits started in vile parle.It was owned by the Chauhan family of Vile Parle‚ Mumbai. The intent was to spread joy and cheer to children and adults alike‚ all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task‚ but they decided to take the brave step .a small factory was set up in the suburbs of Mumbai‚ to manufacture biscuits as well. since then‚ the parle name has grown in all directions
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Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most of its revenue | Opportunity | 1.Innovate
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understanding of how the costs to various products of the same company are allocated. INDIAN BISCUIT INDUSTRY Easy Availability : Parle G is a product which is easily available everywhere‚ even at remotest places. It is one such biscuit which one can find at retail shops to malls and even at the paan-walas. Nutritional Value Snack : Parle G is a glucose biscuit having high nutritional value. Per 100g it has 453 calories of energy and 6.5g protein. Parle –
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Table Of CONTENTS Acknowledgement • Preface • Executive Summary • Objective of the project • Research Methodology. • Literature Review • Company Profile • Trade Profile • Marketing Plan • Management Hierarchy • Comparison with other business • Govt. policies related to business • About the topic (Market Potential) • Findings And Analysis • Limitation • Summary/conclusion • Suggestions/Recommendations • Bibliography • Annexure • Word of Thanks 1.ACKNOWLEDGEMENT
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Executive Summary This report is focus on Arnott ’s Tim Tams which are taken part in the Biscuit Industry in Australia. On the other hand‚ this report shows the Strength‚ Weakness‚ Opportunities and Threat of Arnott’s Tim Tam via the PEST Analysis‚ SWOT Analysis‚ and Porter ’s Five Forces Analysis. In the first part of report‚ the market size‚ market growth will be shown to people to help them understand more about this industry. In the market size and market growth‚ people will see the number
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there are poor sanitary practices‚ children are vulnerable to infections from other children or caregivers. That is why‚ the researcher thought of a way to lessen cases of malnutrition by the means of creating healthy‚ delicious and inexpensive biscuit. This study will be conducted for the utilization of Ampalaya (Momordica charantia) and Lemongrass
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controlled by the company but will impact pricing decisions. It includes of legal‚ consumer trends‚ technological‚ and competitors. Our company focuses on technological and competitor as external factors that influencing price setting on matcha collagen biscuits. 4.2.1 Competitor Competition factors can look into three areas which are monopoly competition‚ perfect competition and oligopoly competition. Monopolistic competition is a situation where a single company or group controls the entire output of
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