Industrial Visit on Parle
Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3]
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Parle Products
From Wikipedia, the free encyclopedia
Jump to: navigation, search Parle Products | Type | private limited | Traded as | Unlisted | Industry | Food | Founded | 1929 | Founder(s) | Chauhan family | Headquarters | Mumbai, IndiaVile Parle (East) | Products | Parle-G | Website | www.parleproducts.com |
Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012[update], it had a 35% dominant share of the Indian biscuit market.[1] Contents[hide] * 1 History * 2 Brands * 3 Infrastructure * 4 References |
[edit] History
Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3] * Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite,
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3]
Please read: a personal appeal from
Wikipedia founder Jimmy Wales
Read now
Parle Products
From Wikipedia, the free encyclopedia
Jump to: navigation, search Parle Products | Type | private limited | Traded as | Unlisted | Industry | Food | Founded | 1929 | Founder(s) | Chauhan family | Headquarters | Mumbai, IndiaVile Parle (East) | Products | Parle-G | Website | www.parleproducts.com |
Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012[update], it had a 35% dominant share of the Indian biscuit market.[1] Contents[hide] * 1 History * 2 Brands * 3 Infrastructure * 4 References |
[edit] History
Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3] * Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite,
References: 1. ^ "Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2012-02-02. http://www.thehindubusinessline.com/industry-and-economy/marketing/article2854238.ece. Retrieved 2012-02-13. 2