Industrial Visit on Parle

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Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3]

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Parle Products
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Parle Products|
Type| private limited|
Traded as| Unlisted|
Industry| Food|
Founded| 1929|
Founder(s)| Chauhan family|
Headquarters| Mumbai, IndiaVile Parle (East)|
Products| Parle-G|
Website| www.parleproducts.com|
Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012[update], it had a 35% dominant share of the Indian biscuit market.[1] Contents[hide] * 1 History * 2 Brands * 3 Infrastructure * 4 References| [edit] History

Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3] * Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) * Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) * Parle Bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name.[4] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.[5] [edit] Brands

Biscuits
Parle-G, KrackJack, Monaco, Kreams, Hide & Seek, Parle Marie, Milk Shakti Sweet confectionery
Melody, Mango Bite, Poppins
Snacks
Monaco Smart Chips, Parle's Wafers, Fulltoss
[edit] Infrastructure
Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana (Rajasthan), Bangalore and Bahadurgarh (Haryana). It also has several manufacturing units on contract.[6] [edit] References

1. ^ "Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2012-02-02. http://www.thehindubusinessline.com/industry-and-economy/marketing/article2854238.ece. Retrieved 2012-02-13. 2. ^ Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p. 22. ISBN 978-0-8020-7997-8. 3. ^ Paramita Chatterjee & Ratna Bhushan (2009-08-10). "Chauhans lock horns over Parle brand, yet again". The Times of India....
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