Parle vs Britannia
PARLE
V/S
BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil
CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4. PESTEL ANALYSIS OF PARLE BISCUIT……….. 5. PESTEL ANALYSIS OF BRITANNIA BISCUIT…. 6. SWOT ANALYSIS OF PARLE BISCUIT………….. 7. SWOT ANALYSIS OF BRITANNIA BISCUIT……. 8. STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………. 11. PORTER’S FIVE FORCES OF PARLE………………. 12. PORTER’S FIVE FORCES OF BRITANNIA………… 13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW…………………………………….
BISCUIT INDUSTRY IN INDIA:
Biscuit industry contributes Rs 8,000 crore to the FMCG industry and provides a vast opportunity for growth, as the per capita consumption of biscuits is less than 2.1 kg in our country.
It is classified under two sectors:
Organized sector
Unorganized sector
In India in the organized sector produces around 60% of the total production, the remaining being contributed by the unorganized sector. The major brands of biscuits are – Parle, Britannia, Priya gold, Sun feast etc.
India Biscuits Industry came into major existence and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. But today it has become one of the most loved fast food products for every age group. Biscuits are always easy to carry, tasty to eat, cholesterol free
V/S
BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil
CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4. PESTEL ANALYSIS OF PARLE BISCUIT……….. 5. PESTEL ANALYSIS OF BRITANNIA BISCUIT…. 6. SWOT ANALYSIS OF PARLE BISCUIT………….. 7. SWOT ANALYSIS OF BRITANNIA BISCUIT……. 8. STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………. 11. PORTER’S FIVE FORCES OF PARLE………………. 12. PORTER’S FIVE FORCES OF BRITANNIA………… 13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW…………………………………….
BISCUIT INDUSTRY IN INDIA:
Biscuit industry contributes Rs 8,000 crore to the FMCG industry and provides a vast opportunity for growth, as the per capita consumption of biscuits is less than 2.1 kg in our country.
It is classified under two sectors:
Organized sector
Unorganized sector
In India in the organized sector produces around 60% of the total production, the remaining being contributed by the unorganized sector. The major brands of biscuits are – Parle, Britannia, Priya gold, Sun feast etc.
India Biscuits Industry came into major existence and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. But today it has become one of the most loved fast food products for every age group. Biscuits are always easy to carry, tasty to eat, cholesterol free
References: http://business.mapsofindia.com/top-brands-india/top-biscuit-brands-in-india.html http://www.authorstream.com/Presentation/alifmomin91-1078068-britannia-vs-parle-g/ http://www.indianmirror.com/indian-industries/biscuit.html http://www.britannia.co.in/Annual_Report_2012.pdf http://www.docstoc.com/docs/74495088/Parle-Biscuits