Parle vs Britannia

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PARLE
V/S
BRITANNIA

By – Manish Dubey Nirav Fruitwala Rajeev Jha

Sachin Patil

CONTENTS
1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4. PESTEL ANALYSIS OF PARLE BISCUIT………..
5. PESTEL ANALYSIS OF BRITANNIA BISCUIT….
6. SWOT ANALYSIS OF PARLE BISCUIT…………..
7. SWOT ANALYSIS OF BRITANNIA BISCUIT…….
8. STRATEGY ADOPTED BY PARLE BISCUIT……..
9. STRATEGY ADOPTED BY BRITANNIA BISCUIT.
10. FINANCIAL PERFORMANCE……………………….
11. PORTER’S FIVE FORCES OF PARLE……………….
12. PORTER’S FIVE FORCES OF BRITANNIA…………
13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW…………………………………….

BISCUIT INDUSTRY IN INDIA:
Biscuit industry contributes Rs 8,000 crore to the FMCG industry and provides a vast opportunity for growth, as the per capita consumption of biscuits is less than 2.1 kg in our country. It is classified under two sectors:

Organized sector
Unorganized sector

In India in the organized sector produces around 60% of the total production, the remaining being contributed by the unorganized sector. The major brands of biscuits are – Parle, Britannia, Priya gold, Sun feast etc.

India Biscuits Industry came into major existence and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. But today it has become one of the most loved fast food products for every age group. Biscuits are always easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal are the most industrially developed states; hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 % of the biscuits in the bakery products. Indian Biscuits Industry seems to be the largest among all the food industries. Bread and biscuits are the major part of the bakery industry and covers around 80% of the total bakery products in India. The unorganized sector is estimated to approximately have 30,000 small & tiny bakeries across the country. India is the third largest manufacturer of biscuits after USA and China in 2011-12. The industry is expected to grow at a rate of 15 to 17% in the next few years. 

The organized biscuit manufacturing industries annual production: Year | Annual Production (Lakh MT)|
2003-04| 11.00|
2004-05| 12.54|
2005-06| 14.29|
2006-07| 16.14|
2007-08| 17.14|
2008-09| 19.50|
2009-10| 18.25|
2010-11| 19.10|

Market share in Biscuit Industry in India: (2010-11)

Parle:

Company Background:
Parle was the first Indian company for confectionaries which was established in British India. It started in 1929 vile Parle, Mumbai by Shri Narottam Mohanlal Chauhan as a producer of confectioneries. It started manufacturing of biscuits in 1939 with Parle Glucose and Monaco. In 1969 it bought BISLERI and started bottling water and introduces LIMCA, THUMS UP in 1977. It has been India's largest manufacturer of biscuits and confectionery for almost 83 years. Parle-G has 70% market share in the glucose biscuit in India. It is world’s largest selling Biscuit. It has largest manufacturing units in India. It has 35% market share in Indian biscuit industry. It has annual turnover of 4000 crores coming from biscuits in 2010. The...
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