Consumer Purchase Behavior

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  • Topic: Brand, Brand management, Branding
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  • Published : April 24, 2013
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MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI
By
KUMAR. D
(Reg No: 875144232)

of
rec
A PROJECT REPORT
Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment of the requirements
For the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION
MAY 2012

Mepco Schlenk Engineering College
Department of Management Studies
MBA –Main Project
December 2012 – April 2012
BONAFIDE CERTIFICATE
Certified that this project report titled “MARKET STUDY ON BRITANNIA AMONG CUSTOMERS IN GUMIDIPOONDI” is the Bonafide work of Mr. Bala Kumar.C who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

DATE: Dr.J.Ram M.B.A.
FACULTY GUIDE

FORWARDED BY

DIRECTOR
Dr.S.Tamil Selvan

|Bala Kumar.C | Reg. No : 96010631007 | |II MBA | | |Mepco Schlenk Engineering College | |

DECLARATION

I hereby declare that the project titled “MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI” submitted for the award of Master of Business Administration in Anna University has been carried out under the guidance of Dr.J.Praveen Paul M.B.A. Department of Management Studies, Mepco Schlenk Engineering College and it is my original work which does not form part of the award of any other Degree or Diploma.

Kumar. d.

ACKNOWLEDGEMENT

I bestow my thanks to Almighty God for giving me strength and will to complete this project work in a successful manner. I wish to express my deep sense of gratitude to our Principal Dr.S.BALAKRISHNAN, for giving me an opportunity to carry out this project. I thank Dr.S.TAMILSELVAN, Director, Department of Management Studies, for his valuable advice and encouragement in doing the project. I thank my internal guide Dr.J.Praveen Paul,who guided and encouraged me throughout the project period and for the successful completion of the report in time. I wish to extend my thanks to Mr. SIVA PRAKASH Territory Sales Incharge, Mr. DINESH, Sales officer and all the Route Sales Agents of Britannia, for guiding and helping me in completing the project in a successful manner. I also extend my sincere thanks to the respondents, who have helped me very much by giving me all the necessary details needed for the project. Finally, I record my hearty and sincere thanks to my beloved parents, family members and all my friends who have helped me in bringing out this project report successfully.

Kumar.d

ABSTRACT

Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at the faster level. The technology and advances have permitted companies to widen substantially both the Markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally. Marketing starts with human need and wants. It is a human activity directed at satisfying needs and wants through exchange process. Marketing management deals with...
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