Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 5‚ May 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ RETAILERS ATTITUDE TOWARDS BRITANNIA BISCUITS (A STUDY WITH SPECIAL REFERENCE TO RURAL AREAS OF TIRUNELVELI) F.MOHAMED SABURA*; DR.T.VIJAYAKUMAR**; ABDUL HAMEED*** *Research Scholar‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. **Professor & HOD‚ PET School of Management Studies‚ PET Engineering College‚ Vallioor‚ Tirunelveli
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Campbell Soup Company 20041794 한승민 20050254 이해주 20061941 김일회 20071546 김현지 Contents 1. Company overview 2. Case introduction 3. Plastigon developing process 4. Problem & Soultion 1. Over view Campbell soup company /2006 Revenue: $7‚343million Operation profit: $1151 million Headquater: Camden‚ New Jersey Emloyees: 23000 people Market share: about 80% Vision: “Together we will build the world’s most
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2. Buying biscuit with VISA credit card Criterion A –The issue and stakeholder(s) (a) Describe one social/ethical concern related to the IT system. In a process of buying biscuits wRith VISA credit card‚ there is some social issues. Firstly some credit card require annual charge which is paid per year‚ that is needed even we don’t pay anything with the card. Hence we have to pay money for just having those credit card. And another issue is leakage of some sensitive information from each side; consumer
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RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
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of every particular biscuits produced in Khong Guan. After the characteristics of every particular biscuits has been determined‚ then they need to monitored either hand-operated or non-hand-operated machine to detect the most acceptable range for the characteristic of every type of biscuits. The most vital characteristic of the biscuit that they should have been concerned on is the moisture content. The moisture content plays an important roles since its ensures that biscuits are generally free
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to time. A decade later‚ in 1939‚ Parle Products began manufacturing biscuits‚ in addition to sweets and toffees. Having already established a reputation for quality‚ the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced‚ which later went on to become leading names for great taste and quality. History Parle-G or Parle Glucose biscuits‚ manufactured by Parle Products Pvt. Ltd‚ are one of the most popular
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a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929‚ the people of India have been growing up on Parle biscuits and sweets. Initially a small company
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Mumbai‚ India has been India’s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G[1]‚ and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries‚ are market leaders in their category and have won acclaim at the Monde Selection‚ since 1971[2]. With a 40% share of the total biscuit market and a 15% share of the total confectionery market
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� INCLUDEPICTURE "http://www.arnotts.com/Biscuits/Images/p_headtop_94.gif" * MERGEFORMATINET ��� �� INCLUDEPICTURE "http://www.arnotts.com/Biscuits/Images/p_headtoptwo_94.gif" * MERGEFORMATINET ��� EXECUTIVE SUMMARY The Australian cracker and crispbread market was worth $245.4 million in June of 20031. With the Australian biscuit market accounting for about $100million annually. Arnotts Biscuits controls approximately 56% of this market2. Where over the past few years‚ has seen to an increase
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