Kraft Foods In Talks To Acquire Parle Products
Nov 28 12
Kraft Foods Group, Inc. was in talks to acquire Parle Products Ltd. over the last five years. When asked about exiting from the business, Vijay Chauhan, Chairman of Parle Products said, "Kraft Foods Inc. was in talks with us for the last five years. It wanted a controlling interest in our company, which we declined. We have had many suitors, but are not interested. As long as the boys want to run this business, we will be here."
Parle Products Launches Parle G Gold
May 14 12
Parle Products Ltd. launched Parle G Gold, targeting the urban markets. The company is extending its brand Parle G with the launch of Parle G Gold. The biscuit promises to give its consumers a richer and a better formulation along with a bigger biscuit and a better bite. The overall look of the biscuit is wheatish brown with increased weight of 6.7 gms per biscuit. The new product is currently available in and around Mumbai. The company is planning to extend its presence for Parle G Gold, across India in phase manner. The packaging of this new product is done in a hazy BOPP material in a mix of royal colours of red and gold connoting the premium quality of the biscuit. The colour, design and texture of the packet are clutter breaking, thus appealing to the consumers. The product is currently available in pack size of 100 grams at INR 10 price point across kirana and modern trade... [continues]
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