ASIAN FOODS LTD. MARKETING PLAN FAT-FREE BITE BISCUITS Haseeb Ghaffar & Waleed Iqbal 12/23/2010 INTRODUCTION: Marketing Plan: - Marketing plan is the central instrument for directing and coordinating the marketing efforts
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Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4. PESTEL ANALYSIS OF PARLE BISCUIT……….. 5. PESTEL ANALYSIS OF BRITANNIA BISCUIT…. 6. SWOT ANALYSIS OF PARLE BISCUIT………….. 7. SWOT ANALYSIS OF BRITANNIA BISCUIT……. 8. STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………
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7009IBA - Research Paper (25%‚ 1500 words – excluding references‚ tables and diagrams) Central theme: Module 1 - Opportunity identification and selection Topic area: Australian Retail Grocery Industry Category: Savoury Biscuits The focus of the report is to explore opportunities for new products within the given topic and category areas relating to external mandates discussed in module 1 including but not limited to: quality studies; customer needs; competitive threat/s and
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Contents Executive Summary 3 1. Introduction 4 2. Situational Analysis 5 2.1 Environmental Trend and Development Analysis 5 2.2 SWOT of London Biscuit Berhad Promotional Activities 6 3. Current Market Positioning 7 4. Competitive Analysis 8 4.1 The Competitors 8 4.2 Competitors’ Strengths and Weaknesses 9 4.3 Competitive Trends 9 5. Behavioral Sequence Model 10 5.1 Target Audience 11 5.2 Segmentation Approach 12 6. Current Marketing Mix Analysis 13 7. Marketing Objectives
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CONCEPT OF BRITANNIA BISCUIT Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits‚ but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apices‚ in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp‚ then served with honey and pepper." The word ’Biscuit’ is derived from the Latin words
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spend more and experiment. As more women join the work force‚ convenience and time have become major factors among urban households. Consumers are increasingly relying on snacks and baked goods as substitutes to traditional breakfast. With the... Biscuits in India report offer a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013‚ allowing you to identify the sectors driving growth. It identifies the leading companies‚ the
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London Biscuits Berhad Group is a home grown Malaysian company‚ listed on Main Board of Bursa Malaysia. Its main business idea comprises on manufacturing‚ marketing and sales cakes and snack food which score high in terms of product safety and quality (London Biscuits Berhad‚ 2011). According to London Biscuits Berhad (2011)‚ it have own 12 factory premises linked with production‚ warehouse and office facilities‚ with 600 persons of employees. Those facilities are strategically located in Johor and
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quantities of “service biscuits” to the armed forces during the tragic World War II. With passage of time‚ the biscuit market continued to grow and Britannia grew along with it. In 1975‚ the Britannia Biscuit Company took over the distribution of biscuits from Parry’s who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978‚ Indian shareholding crossed 60%‚ firmly establishing the Indianness of the firm. The following year‚ Britannia Biscuit Company was re-christened
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[4] Initially‚ biscuits were manufactured in a small house in centralKolkata. Later‚ the enterprise was acquired by the Gupta brothers mainly Nalin Chandra Gupta‚ a renowned attorney‚and operated under the name of "V.S. Brothers." In 1918‚ C.H. Holmes‚ an English businessman in Kolkata‚ was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was set up in 1924 and Peek Freans UK‚ acquired a controlling interest in BBCo. Biscuits were in big demand
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BRITANNIA INDUSTRIES LIMITED In 2007‚ Britannia‚ one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry‚ the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle‚ the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition
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