Research on Biscuit Industry

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7009IBA - Research Paper
(25%, 1500 words – excluding references, tables and diagrams)

Central theme: Module 1 - Opportunity identification and selection Topic area: Australian Retail Grocery Industry
Category: Savoury Biscuits

The focus of the report is to explore opportunities for new products within the given topic and category areas relating to external mandates discussed in module 1 including but not limited to: quality studies; customer needs; competitive threat/s and regulation. Please note: If you are unsure of the task – read the first three chapters of your text book and seek further reading on this important first step in new product management.

* As per the course outline, I/we have checked this report using the Safe Assign draft copy * and submitted the final copy for scanning through Safe Assign for the lecturer.

Content and discussion (15 marks) * Background * Clear ideas, effectively communicated * Accurate analysis of appropriate resources from research papers (recent, reliable and relevant) * Demonstrated understanding of the opportunity selection domain including key external mandates under investigation | | Introduction and conclusion (5 marks) * Clearly articulated ‘value added’ aspect through information provided * Conclusion were easily understood and linked to the appropriate contents in the report| | Paper structure and layout (5 marks) * Including content based references, use of Harvard referencing style, proper spelling, grammar and overall presentation of research paper.| | MINUS: Late penalty and under/over word limit | |

Total Mark| /25|
|

Assessment 1

Opportunity identification and selection of Australian Retail Grocery Industry Category: Savoury Biscuits

Contents
1)Introduction…………….............................................3 2)Background: Australian retail grocery industry …..6
Factors affecting choice…………………7 1) Lifestyle …………………………………………………………7 2) Lack of knowledge…………………………………………..8 3) Past experience of choice ……………………………….8 4 )Children eating habits…………………………………………9 3) Conclusions………………………………………………………….10

4) Reference……………………………………………………………11

NTRODUCTION
New Product Development is one of the most knowledge intensive processes in business and is itself

NTRODUCTION
New Product Development is one of the most knowledge intensive processes in business and is itself Constantly creating new knowledge. This is the current trend in Australia, were companies look forward to have new product or new innovations for their products because of the stiff competition internally & internationally(. C merle crawford) This report is mainly the study for Exploring opportunities for new products. This report provides information obtained through ratio analysis of the external mandates Quality studies,

Customer needs,
Competitive threats,
Regulation.
There are driving changes in Australian market from last few years. The changes which took place in due to the awareness in customer and customer have started knowing there needs. If we study the demographics of Australia than we can understand exact changes is done how and when and who is more effected and who is not.

The demographics is mainly to study the gender, race, age, income, disabilities, mobility, employment status, location, education. (demographics.treasury.gov.au/) The major 9 factors of demographics plays a major role

when you start your research, the major area of consideration is the gender, age with that we can find the opportunity identification of new product. The below table shows the population of Australia and who it is divided, according to the gender and age. | 0-14years children’s are 18.6%| 15-64 years...
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